Jirk's Podcast: Episode Nineteen (Feat. Michele Simon) - The Return of Michele

This is Michele Simon's return to Jirk's. Last time Michele spoke about how the Plant Based foods space is being inundated with items that are claiming to be plant based when they are not. "Plantwashing™" as it were.

This time, we get into the real reason behind this trend, and how it is problematic to the truth in any industry because a certain sect of individuals hold all control in this area, White cis males. We talk sexism, narcissism, and White male "Cis"ism. Speaking out is difficult and is often side stepped to avoid backlash and ostracizing.

And that goes double for women and marginalized groups.
 
Michele is a strategy consultant and leader in the plant-based foods movement, she spoke about  of the . She founded the PBFA (Plant Based Foods Association) and has been a powerful voice for the Plant Based food space for over 25 years.

You can learn more about Michele and see how she can put her knowledge, expertise, and passion to work for you at https://www.michelersimon.com/

This podcast is all about letting people know our perspective on food, culture, and branding aspects of things. You're gonna hear some shit with which you may or may not agree.  However, the perspective that is provided is open and honest. Frankly,  it's gonna make some people a little mad. It's not done in a way to be  assholes, but in a way to make you think of us as being jerks. After  all, "Jeremy" and "Kirk", does equal "Jirk".

And with that, welcome to Jirk's Podcast.

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About Jeremy and Kirk.

Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA https://launchpadgroupusa.com/

Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com