140. How This Launch Expert Elevated The Evergreen Model with Micah White
Jereshia Said
English - January 27, 2021 13:00 - 42 minutes - 29.4 MB - ★★★★★ - 239 ratingsManagement Business Society & Culture Personal Journals online marketing entrepreneurship business coaching online business digital marketing business growth women in business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode features the fabulous Micah Nicole, one of the first contractors I ever hired in my own business, and it’s been a privilege to be able to watch her elevate her price points and do some amazing work with some of the most influential course creators and coaching program facilitators in our industry.
Micah is a millionaire in the making, and in this episode, she gives a behind-the-scenes glimpse into how she’s been able to niche down and carve out her own lane in a saturated market to enroll eight thousand dollar clients into her program.
Key Highlights of the EpisodeThis episode was extremely actionable and insightful. Here are a few key highlights:
Igniting the spark - While Micah was landing some four-figure clients with web design, it wasn’t making her happy. Taking a step back and figuring out what she was passionate about ignited the spark and led her to launch her signature service and achieve success. Do your market research - Micah was initially hesitant to set a high price tag. One way she overcame her money mindset was to look at competitors in the market. She realized they were charging four-figures for less robust services than what she was able to provide. Be efficient - Micah doesn’t like to do more work than she has to. This efficient approach allows her to hone in on the work that’s needed to get the optimal results for herself and her clients. Document your process - Micah understands that her audience’s needs don’t change. She has a clearly defined and efficient process to follow which allows some room to customize where necessary. Work out your “discipline muscle” - To achieve success in business, Micah recommends working out and getting it together in your personal life. Every time she works out she’s training her “discipline muscle” which transfers over to business. And lots more! Tune in now.
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