Are You Cutting Off Your Nose?

Are you cutting off your nose to spite your face?

I'm coming to you from Orlando, FL, where the feeling of Disney World roams wild. And I noticed that one of the things Disney has implemented is a technology system that measures how many refills you get on the soda you bought. Using a microchip on the bottom of the cup and a video screen above that displays how many refills you have left.

This reminded me of a case study that I did for Youtility on Holiday World. At Holiday World, you get soda for free. It's true: You can free drink soda until you pass out at Holiday World.

There are a lot of differences between Holiday World and Disney World, of course, but how much do you think this fancy soda measurement cost to implement? And it is really helping their bottom line or their customers? 

Sometimes I wonder if we don't actually cause ourselves more harm than good. And maybe we could do without microchips in our soda cups.

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Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.