FMF037 - Marketing The Invisible: Services Not Products
It's No Secret with Dr T.
English - July 19, 2018 16:00 - 4 minutes - 6.76 MB - ★★★★★ - 22 ratingsCareers Business analytics entrepreneurship management marketing mindset onlinemarketing smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
My background is podiatry and just like a lot of other service-based business in the health and finance industries, what we offer, or should I say what we sell, because that’s exactly what we do, cannot be seen, it is basically invisible.
Now I know podiatrists, dentists, physiotherapists do sell some product, like strapping tape, dental floss and knee & back braces, but before a patient or client to even know you have these products available, they need to make a decision to see you first.
More detailed notes are available at my website tysonfranklin.com/podcast
If you have any questions about this podcast/blog, please email me [email protected]
It's Almost A SELLOUT Dave Frees MASTER CLASS - CAIRNS
On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)
I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.
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