The IT Experts Podcast
187 episodes - English - Latest episode: 14 days ago - ★★★★★ - 1 ratingThe IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business.
In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis.
The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System.
Whether his guests are experts from large enterprises, established IT/MSP businesses, serial entrepreneurs, or world class techies, they all have great stories and content to share.
So, if you are preparing your IT/MSP business for growth, then we will help by sharing what IS and what ISN'T working in business right now.
Our outcome for you listening to this podcast is that we help you to spend quality time working ON your business rather than being consumed IN it!
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Episodes
EP178 - We Want Different Things…Now What?! with Joe Burns & Ian Luckett
April 12, 2024 17:31 - 32 minutes - 29.6 MBIn our latest IT Experts Podcast episode, we explore the intricate dynamics of partnership in the MSP world through the lens of Joe Burns’ compelling journey. Joe, a seasoned entrepreneur who has not only scaled but also successfully exited from an MSP, shares his experience into what happens when business partners discover their goals and ambitions are no longer aligned. Joe Burns co-founded an MSP with a shared vision for success, driven by the enthusiasm that characterizes many start...
EP177 - How to Get Your Emails Delivered First Time… Every Time with Ben Fielding and Ian Luckett
April 05, 2024 19:34 - 29 minutes - 27 MBOur chat delved into the nitty-gritty of email security, an area that Ben is particularly passionate about. He explained that despite the abundance of emails, ensuring they reach their destination is becoming increasingly complex due to evolving security measures. This brings us to deliverability and the question: Why is it so hard to get email through these days? Ben pointed out that the landscape of email communication has tchanged significantly, especially with the rise of stringent pro...
EP176 - Ask Stuart #13 - How Do I Stop My Clients from Bothering Me? - with Ian Luckett & Stuart Warwick
March 28, 2024 16:06 - 12 minutes - 11.1 MBThe crux of today's discussion revolves around the challenge many MSPs face: the constant barrage of communications from clients. This issue not only disrupts the workflow of MSPs but also poses a significant barrier to their growth and scalability. The question arises from an accountability call where clients shared their transformative experiences after implementing strategies to 'train' their clients to adhere to more streamlined communication processes. This revelation sparked a broade...
EP175 - Getting a Genius Out of a Bottle – Success Stories with Stuart Faulkner
March 22, 2024 19:13 - 28 minutes - 26.2 MBStuart Faulkner's story is a great example that demonstrates that if you understand what you’re really good at and play to your strengths, you can really start to get your business working for you. As the leader of ilicomm Technology Solutions, a growing MSP based in the West Midlands, Stuart found himself at a crossroads. Despite the company's outward success, Stuart felt that the business, and by extension himself, had hit a plateau. It was this realisation that prompted Stuart to seek ...
EP174 - Ask Stuart #12 - Why You Don't Need a Salesperson Now ...Or Ever with Ian Luckett & Stuart Warwick
March 15, 2024 16:16 - 23 minutes - 21.9 MBThroughout our conversation, Stuart offers -useful tips and sheds light on why, in our opinion, MSPs might not require a salesperson to achieve substantial growth. This viewpoint, while potentially controversial, is grounded in extensive experience and observations within the MSP industry. Stuart argues that for MSPs with a revenue of under £2 million, investing in a salesperson may not be the most efficient or effective strategy to generate new leads and foster business growth. Instead, fo...
EP173 - Ask Stuart #11 - How Do I Know if I Am Being Successful in My MSP? with Ian Luckett and Stuart Warwick
March 08, 2024 17:13 - 18 minutes - 16.7 MBHaving cash in the bank, a steady stream of clients, and a growing team might seem like indicators of success, but as we explore with Stuart, success in the MSP world is much more subjective than it first appears. Our conversation unpicks the complexities of defining and measuring success in a sector where survival can often overshadow strategic growth. When starting your MSP, the initial focus is usually on getting the business off the ground rather than defining what success looks lik...
EP172 - Ask Stuart #10 How Do I Get Aligned with My Business Partner with Stuart Warwick and Ian Luckett
March 01, 2024 17:18 - 17 minutes - 16.2 MBStuart kicks off the discussion by highlighting the enormity of this challenge, especially for MSPs with multiple directors or partners. He emphasises that alignment isn't just about being on the same team; it's about sharing a vision, strategy, and direction. With various dynamics at play, from differing skill sets to diverse personalities, finding common ground becomes paramount. As Stuart delve deeper on the matter, he sheds light on the common scenarios encountered in MSP partners...
EP171 - STOP Drowning in Desktops and START Finding Your Missing Minutes with Ian Luckett
February 28, 2024 18:12 - 4 minutes - 4.08 MBAs Stuart and I have learned firsthand, being an MSP business owner can feel like a constant struggle to find time for strategic growth, client relationships, and even just a moment to breathe. That's why we're here to share some invaluable insights and strategies to help you shift from being a bottleneck to a delegating dynamo, allowing you to build a business that works for you, not the other way around. In just two weeks, we've got a game-changing online masterclass coming your wa...
EP170 – The Reality of Securing Your MSP in 2024 with Keith Hayes and Ian Luckett
February 23, 2024 19:52 - 29 minutes - 26.9 MBOne key takeaway from our conversation with Keith is the importance of taking a proactive approach to security rather than simply relying on reactive measures. Keith emphasises the need for regular checking and monitoring, stressing that security should be someone's whole responsibility within the MSP team. By implementing thorough ticket triage and actively protecting against potential threats, MSPs can instil confidence in their clients and demonstrate their commitment to safeguarding th...
EP169 – BF Edition – Maximising MSP Profitability with Ian Luckett
February 16, 2024 18:37 - 10 minutes - 10 MBFirst up, let's talk about the importance of knowing your numbers. I can't stress this enough - understanding your finances inside out is absolutely crucial if you want to achieve long-term success in this game. It's not just about glancing at your bank balance now and then; it's about diving deep into your P&L, getting to grips with your cash flow, and knowing exactly where every penny is coming from and going to. Remember, your bank balance alone does not reflect the true health of your ...
EP168 - So You Think You’re Busy! - Getting Out of Overwhelm with Claire Jenks & Ian Luckett
February 09, 2024 15:57 - 31 minutes - 29.2 MBOne of the key takeaways from our conversation is the importance of prioritizing self-care, particularly in the realms of sleep, nutrition, and exercise. Claire emphasizes the significance of refuelling and recharging our bodies to maintain peak performance, especially in high-stress environments like the MSP industry. By focusing on sleep quality and adopting small lifestyle changes, such as time chunking and delegating tasks effectively, we can enhance our productivity and overall well-b...
EP167 - Embracing the Power of Culture Fit in MSP Recruitment with Jane Matthews & Ian Luckett
February 02, 2024 19:08 - 23 minutes - 21.9 MBWhether it's the struggle to find quality candidates or the uncertainty of what roles to fill, recruitment can indeed be a daunting task. But in this discussion with Jane Matthews, we explored the transformative power of a cultural fit in your MSP and how it can make a significant difference in your employee engagement and team-building efforts. We started our conversation by addressing the state of recruitment in the post-COVID world. Jane highlighted that we've transitioned from an e...
EP166 - Creating a World Class Service Delivery Culture in your MSP with Darren Strong & Ian Luckett
January 26, 2024 17:14 - 29 minutes - 26.6 MBDarren kicks things off by emphasizing the critical importance of having a Unique Selling Proposition (USP) in the MSP sector. In a market saturated with providers, standing out is a challenge, and your USP is your secret weapon. Often, MSPs fall into the trap of offering generic USPs like quick response times or dedicated account managers. Darren advises us to dig deeper. He suggests that we ask our existing clients what made them choose our services and what they value most. This feedbac...
EP165 - Are You Already An MSSP? Building Your Own SOC with Mark Taylor and Ian Luckett
January 19, 2024 15:45 - 28 minutes - 25.7 MBMark Taylor, the CTO and co-founder of Chorus, a 24-year-old traditional MSP with a strong Microsoft focus, provided a wealth of knowledge on this subject. He explained that Chorus has three core streams: traditional managed services, a Microsoft-focused Dynamics practice, and a security web practice that has been operating for about five years. The discussion started with a focus on the evolving threat landscape over the past 18 months. Mark emphasized that security breaches can oft...
EP164 - You’ve Found the Right Candidate... Now What? with Meg Fenney & Ian Luckett
January 12, 2024 16:10 - 33 minutes - 31 MBThe Value of Consistency and Self-Investment Meg starts by emphasizing the importance of consistency in building a high-performing team. To achieve this, business owners need to invest time in learning and growing themselves. Consistency, combined with self-investment, leads to the development of valuable managerial skills. Business leaders should focus on continually improving their skills, aligning their values with their team, and driving the company's mission forward. The Role...
EP163 - 5 Marketing Myths Smashed to Pieces with Paul Green & Ian Luckett
January 05, 2024 14:47 - 34 minutes - 31.9 MBMyth #1: Marketing is a One-Time Event Paul Green kicks things off by dispelling the myth that marketing is a one-time event. Many MSPs mistakenly believe that a single campaign or event will bring them a flood of clients. In reality, marketing should be a consistent, ongoing effort. As Paul aptly puts it, "Marketing is a bit like feeding a garden; you need to keep watering it if you want it to grow." Myth #2: Marketing Requires a Huge Budget Our discussion then delves into the m...
EP162 - 2024 Let's Go! How to Make This Year Matter with Ian Luckett & Stuart Warwick
January 01, 2024 05:00 - 18 minutes - 16.6 MBOne of the fundamental concepts we explore is whether you'll choose to be a competitor or a creator in 2024. It's a choice that can significantly impact the trajectory of your MSP. Competing means constantly fighting for a share of the existing pie, believing resources are limited, and you need to outwork the competition. But is that the best approach? Stuart encourages MSPs to consider becoming creators instead. This mindset shift involves innovating, focusing on what you can build ...
EP161 - An MSP Year to Remember with Ian Luckett & Stuart Warwick
December 25, 2023 05:00 - 22 minutes - 20.7 MBSo, it seems apt as we recap our top 4 episodes, that we start with one of the most common challenges we see facing MSPs - knowing where to start when it comes to growing their businesses. In Episode 139, titled "Where Do I Start When I Want to Grow My MSP?" we addressed this common hurdle. Many MSPs struggle to navigate the overwhelming amount of support and resources available. The key takeaway here is that finding the right starting point is crucial. Building a clear growth pl...
EP160 - Ask Stuart #9 - What Should the People Structure of My MSP Look Like with Stuart Warwick & Ian Luckett
December 15, 2023 18:42 - 23 minutes - 21.7 MBBuilding the right team and establishing a well-structured workforce is essential for any MSP looking to scale and thrive. Stuart shares his invaluable insights on this often-challenging topic, shedding light on why it's such a crucial issue and offering practical tips to help you get it right. Understanding the Challenge As Stuart explains, creating the ideal people structure within your MSP is a challenge because it revolves around, well, people. Managing a team, particularly as ...
EP159 - The Human Way to Get More Sales with Julie Hutchison & Ian Luckett
December 08, 2023 17:06 - 22 minutes - 21 MBIn this episode, Julie and I delve into the world of MSP sales, offering you practical strategies to enhance your sales process and build stronger relationships with your clients. We understand that selling can be a daunting task, especially for tech-savvy individuals, but fear not – we're here to help you navigate the path to more sales and greater success. The Six Human Needs Julie introduces us to the concept of the "Six Human Needs," a framework popularized by Tony Robbins....
EP158 - Ask Stuart #8 - How Do I Get More Cash in My Pocket with Stuart Warwick & Ian Luckett
December 01, 2023 15:53 - 19 minutes - 18.2 MBStuart begins by emphasising the importance of scrutinising costs, both in your personal finances and within your MSP. It's astonishing how often we overlook those small monthly subscriptions that add up over time. Stuart shares a recent example of a client who discovered £2,300 in unnecessary recurring costs, equivalent to a full-time engineer's salary. So, a quick win for boosting your MSP's cash flow is to regularly review your expenses. Knowing your numbers is the next crucial st...
EP157 - Ask Stuart #7 - How Do I Get More from My Existing Clients with Stuart Warwick & Ian Luckett
November 24, 2023 16:02 - 15 minutes - 28.9 MBStuart begins by emphasising the significance of existing clients, referring to them as the "Golden Goose" of your business. The key, he says, is optimising the relationship and revenue you have with them. Many MSPs leave a significant amount of recurring and one-off revenue on the table when they neglect their existing clients. The goal is to encourage your "Golden Goose" to lay more golden eggs, and this episode is all about how to achieve that. Stuart shares a compelling example o...
EP156 - Ask Stuart #6 - Why You Need A-Players in Your MSP with Stuart Warwick & Ian Luckett
November 17, 2023 17:14 - 24 minutes - 44.1 MBDefining A-Players So, what exactly are A-players in the MSP world? Stuart breaks it down for us. A-players are those individuals who are not just content with the status quo. They have the drive to step into their full potential in their careers, often going above and beyond their job description. These are the people who aspire to lead, innovate, and make a significant impact on your MSP. If you're an ambitious MSP looking to scale confidently, A-players are the ones you want on...
EP155 – BF Edition – How to Feel Great Every Day with Ian Luckett
November 10, 2023 18:38 - 17 minutes - 16.3 MBThe Importance of Quality Sleep First and foremost, let's talk about sleep. It's not just about catching a few hours of shut-eye; it's about getting quality rest that leaves you feeling rejuvenated and ready to conquer the day. I can't stress enough how critical this is. We all know how tempting it can be to scroll through social media or binge-watch Netflix late into the night, but these habits can wreak havoc on your sleep patterns. I've made a conscious effort to prioritize...
EP154 - Getting Unstuck - Client Success Stories with Julian Shelley & Ian Luckett
November 03, 2023 19:06 - 22 minutes - 20.2 MBJulian Shelley, a successful MSP owner, began his journey in 2011 when ‘Managed Service Provider’ was not yet a widely recognized term. He started his business with a clear goal: to provide IT support that was better than what he had experienced as an employee in other IT companies. Over the years, his company, Woodstock IT, grew steadily, adding one employee per year and, by 2023, had a team of 13 dedicated professionals. However, despite this growth, Julian began to feel stuck and discon...
EP153 – How to Sell More by Doing Less with Danny Boyle and Ian Luckett
October 27, 2023 19:31 - 32 minutes - 29.8 MBWe kick off the episode discussing the power of acronyms and models in sales. Danny and I both love the clarity they bring to complex topics. Danny introduces the concept of a sales model that can be a game-changer for MSPs. BANCOUT is the model designed to make your sales process more straightforward and enable you to communicate your value more effectively to potential clients. BANCOUT stands for Buyer, Authority, Need, Competition, Opportunity size, Unique, and Timeline. By follo...
EP152 - 10 Top Tips to Supercharge Your Team with Ian Luckett
October 20, 2023 17:35 - 26 minutes - 23.9 MB1. Start at the Top - Plan Your Future Structure: To set your MSP on the path to success, begin with a clear vision of your future organizational structure. Many MSPs start with a flat structure, but as you grow, it's essential to plan where each team member fits in. This strategic planning will help you determine when and who to hire, ensuring that your team evolves in line with your business goals. 2. Set Quarterly Goals and Share Them: Don't just keep your goals to yourself....
EP151 – BF Edition – Time to Look in The Mirror and Run Your Own Race with Ian Luckett
October 06, 2023 16:08 - 16 minutes - 14.9 MBHere are our top three tips to help you get out of your own way: 1. Be Consistent and Build a Great Simple Plan: We've all heard it before, but consistency is truly the key to success. This mantra applies more than ever in the MSP world. The marketplace can be unpredictable, and technology is perpetually evolving. Focusing on a well-structured plan, being consistent in your approach and staying accountable will set you on the right path. Remember, the beauty often lies in simplici...
EP150 – Why Your Story Is Important with Matt Newton and Ian Luckett
September 29, 2023 17:54 - 41 minutes - 37.9 MBIn this episode of the IT Experts Podcast, we had the pleasure of diving deep into a rich conversation with a 7-figure Ex-MSP business owner, Matt Newton. Matt's story isn't just another tech journey. It’s an illuminating narrative on the power of Vision, Values, and understanding one's own WHY in the business landscape. Matt is of the firm belief that any tech solution or business model can be exponentially enhanced when grounded in a clear and robust vision. Through our discussion, ...
EP149 - Why You Shouldn’t Miss the 2023 MSP Global Event with Christian Jaeger, Soeren von Varchmin and Ian Luckett
September 22, 2023 14:50 - 27 minutes - 25.1 MBMSP GLOBAL, bought to you by the creators of CloudFest, is an opportunity to join the top leaders in the MSP space to gain the insights and make the connections you’ll need to thrive in this constantly changing industry. Soeren talks about some of the headline speakers that will be taking to the stage including Sanna Marin, Former Prime Minister & Head of Government of Finland. It isn't every day that we get to hear about the youngest Prime Minister of Finland making her mark, especially ...
EP148 - The Top 5 Helpdesk Automations That Every MSP Needs with Bradley Munday from Uptime Solutions and Ian Luckett
September 15, 2023 18:48 - 33 minutes - 30.6 MBBradley Munday from Uptime Solutions joined us to shed light on the top 5 automations every MSP should be integrating. First and foremost, Escalations. A critical aspect of managing an incident is recognising its journey through the helpdesk. While automating the ticket escalation process is common, Bradley stresses the importance of ensuring your system automatically logs 'who' escalated 'what'. This isn't just about operational efficiency. It’s a treasure trove of information that ...
EP147 - How to Get the Best Out of the MSP Global Event with Mark Copeman & Ian Luckett
September 01, 2023 17:56 - 24 minutes - 22.6 MBOur conversation began with Mark recounting his journey from his early beginnings. Mark's passion for technology was evident as he narrated his transition from the video content world to the technological arena. It was this shift that paved the way for him to be an instrumental figure in helping businesses evolve with technology. His core belief is centred on the idea that technology should never be an impediment; instead, it should be a conduit for businesses to thrive. The essence is to ...
EP146 - Ask Stuart #5 - How Do I Get More Fresh Leads in My MSP with Ian Luckett & Stuart Warwick
August 25, 2023 13:00 - 20 minutes - 18.7 MBStuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing. What We Unpacked: 1. The Essence of CTA: Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors between content and action. He metaphorically described the absence of a CTA as "shooting blanks", emphasizing the missed opportunities when we don't guide our audience. 2. Deciphering th...
EP145 – BF Edition – You Are Not Alone with Ian Luckett
August 18, 2023 19:06 - 10 minutes - 9.88 MBThe inspiration for this episode came from a recent event in our Growth Hub, where one of our accountability pods opened up about feeling overwhelmed by a series of changes in his business and personal life. Stuart's questioning in the pod helped him to share his feelings, which resonated with other members in the group, leading to a wave of support. The message of this episode is that everyone in the IT channel and MSP business has been through these feelings of isolation and stress...
EP144 – The Art of Having a Difficult Conversation with Julie Hutchison and Ian Luckett
August 11, 2023 17:59 - 33 minutes - 31 MBJulie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce the chance of pushback and pave the way for a more constructive conversation. We delved into the importance of delegating within a flat structure, where many report into ...
EP143 - Ask Stuart #4 - How Do I Get More Out of My Team? With Ian Luckett and Stuart Warwick
August 04, 2023 12:21 - 17 minutes - 16 MBWe dive deep into understanding how to get the right people in the right roles and encouraging them to perform at their optimal best. One of the key points we discussed was the significance of communication, especially when setting expectations. We explained how businesses looking to grow and implement new technologies need to effectively communicate the implications of these changes to their staff. We stressed the importance of aligning expectations with the individual roles of team...
EP142 - Unravelling MSP Cyber Insurance with Trevor Cornbill & Ian Luckett
July 28, 2023 16:55 - 31 minutes - 28.8 MBTrevor stressed the importance for MSPs to have the right products to meet their customer’s needs, which enable them to deliver on the promises made. As we broke down the technical jargon, it became clear that underwriters are not tech people...so it may be worth considering a specialist provider with experience in the IT sector to ensure you and your clients receive the correct cover. During our conversation, we touched upon the topic of the importance of how compliance and the pote...
EP141 - Ask Stuart #3 - Where do I start with Marketing my MSP? With Ian Luckett and Stuart Warwick
July 21, 2023 17:21 - 19 minutes - 18.1 MBMarketing is often described as the ‘holy grail’ of being able to scale your MSP effectively. Deep down you know you need a Sales & Marketing engine in your business, one that will provide a steady flow of leads so that the business can grow consistently...but you’ve tried several different tactics, and nothing seems to work. If this sounds familiar, you’ll want to give this episode a listen! We kick off by discussing the shift in customer behaviour, brought about by our digital-fir...
EP140 - Ask Stuart #2 - How Do I Find More Time in My Day? With Ian Luckett and Stuart Warwick
July 14, 2023 21:00 - 13 minutes - 12.3 MBStuart began our conversation by acknowledging a familiar scenario. Many MSPs feel like superheroes, swooping in to save clients who reach out to them directly. Yet, he highlights the need to evaluate the cost of these 'rescue missions', both in terms of time and potential revenue lost. You could be unknowingly spending substantial chunks of your day on £10 or £100 tasks, while your attention should be focused on high-value £1000 tasks that significantly contribute to your business's growt...
EP139 – Ask Stuart #1 – Where Do I Start When Growing My MSP? With Ian Luckett and Stuart Warwick
July 07, 2023 15:42 - 17 minutes - 15.6 MBStuart answers this question by sharing five key points. First up - the importance of knowing your numbers. Understanding your financial position is crucial in any business endeavour and becomes the foundation of your business decisions. Secondly, Stuart highlights the need to allocate our time effectively. As entrepreneurs, it is not uncommon to get caught up in tasks that are not of high value to our business. But Stuart emphasises that the choice is in our hands, and if we wish ...
EP138 – The Secret to Building a Pipeline of Profit Part 3 with Ian Luckett and Stuart Warwick
June 30, 2023 16:19 - 21 minutes - 20 MBWe first discuss the importance of client education, emphasizing consistent communication, regular newsletters, and informative emails. Utilising resources like exclaimer at the bottom of your email signature can significantly aid this continuous education process. When clients remember your advice or can refer back to past communication, you're enhancing your relationship with them and positioning your MSP as a trusted resource. Stuart highlights the importance of planning and preparing...
EP137 – The Secret to Building a Pipeline of Profit Part 2 with Ian Luckett and Stuart Warwick
June 23, 2023 11:25 - 21 minutes - 20 MBWelcome to the second part of The Secret to Building a Pipeline of Profit, a three-part series focussing on the fundamentals of Account Management, designed to help you maximise the opportunity with your existing clients. In this episode, Stuart shared his insights into why it's important to strategise first, and then implement tactics. The first step involves stopping and thinking about what you currently have, and where you want to go with your client base. The right strategy underpin...
EP136 – The Secret to Building a Pipeline of Profit Part 1 with Ian Luckett and Stuart Warwick
June 16, 2023 12:55 - 17 minutes - 16.2 MBIn this episode, Stuart highlights a crucial aspect: that the most challenging part of this process isn't necessarily the strategic application but overcoming self-imposed obstacles. This episode emphasises the concept of "getting out of your own way." Stuart explains how this key move can make a substantial difference, not only in the realm of account management but in various areas of running a successful MSP business. With newfound confidence and better conversations, MSP owners start u...
EP135 - Why the IT Channel Is Broken with Phylip Morgan and Ian Luckett
June 09, 2023 18:20 - 35 minutes - 32.1 MBPhylip emphasises the need for MSPs to prioritise customer retention over acquisition. He highlights that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this strengthens the bonds with the current clientele, but it also ensures that existing customers are adequately serviced and not overlooked amidst efforts to attract new ones. We also discuss the invaluable lessons...
EP134 - Break Fix Edition - Regaining Focus After 40 Bank Holidays with Ian Luckett
June 02, 2023 18:55 - 11 minutes - 10.4 MBBy regaining focus and momentum, MSPs can build a business that works for them. So here are our top 3 tips: Communicate and Check-In with Your Team Revisit Financial and Business Targets Create Weekly Outcomes Tune in as we dissect these tips in a quick, short, sharp blast, to help you regain your focus and momentum this year. Don’t forget to listen to Episode 100 - How to Align Your Team So You Can Step Back from Operations with Stuart Warwick & Ian Luckett Take...
EP133 – Securing Your Stack with Andrew Eardley from MSP Easy Tools and Ian Luckett
May 26, 2023 19:11 - 31 minutes - 29 MBAndrew shares a real example of how MSP Easy Tools was able to identify a breach within an MSPs system, who was trialling their software. Initially, the client thought it was a system error but upon closer inspection, it was revealed that cybercriminals had infiltrated the MSPs platform for over 90 days, unnoticed, posing a threat to all their clients. Andrew elaborates on how his company swiftly helped the client to secure their system and protect all their tenants, as well as sharing som...
EP132 - How to Recruit and Retain the Right People in Your MSP With Dean Watmough and Ian Luckett
May 19, 2023 20:02 - 30 minutes - 27.8 MBKicking off the episode, Dean explains why working with an agency who understands your industry is key and Humnize’s focus on working with MSPs. We discuss the changes in the tech space and how it has affected recruitment and working dynamics. Dean and I then talk about the importance of having the right people in the business, the challenges faced by MSPs in rushing to fill positions and overlooking red flags in the recruitment process. Both of us agreed that there is a need for a well-...
EP131 - Getting Started with Marketing - Powerful Platforms - Part 3 with Ian Luckett
May 12, 2023 13:44 - 23 minutes - 21.1 MBFirst off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls. Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CR...
EP130 - Getting Started with Marketing - Magic Messaging - Part 2 with Ian Luckett
May 05, 2023 18:59 - 21 minutes - 19.4 MBThis second episode is all about activating the magic wand of messaging. I will give you tips, strategies and what’s important to get your marketing approach out from having a Sky Ball Syndrome. This will also help you produce quality content and learn the necessary things to consider so you can build that trust and credibility among the people you deal with in your business. This episode is more efficient when you listen to Episode 129 first and tune in for the next episode of this...
EP129 – Getting Started with Marketing - The Perfect Process - Part 1 with Ian Luckett
April 28, 2023 18:42 - 17 minutes - 16.1 MBIn this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes! Sales and marketing are massive subjects where people don’t know where to start. Is it on apprentice, agency, online course or training? In this first episode of the mini-series, we are going to talk about Process. This covers sales funnels, TOF / MOF / BOF, and data tracking CRM or marketing CRM which I hope you really consider in your process. I also talk about the j...