Ep. 13 - Jeff Nippard & Greg Nuckols Talk Science Communication
Iron Culture
English - May 07, 2019 01:05 - 2 hours - 179 MB - ★★★★★ - 666 ratingsHealth & Fitness Sports Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep. 12 - The Dark Side of Natural Bodybuilding (Ft. 3DMJ)
Next Episode: Ep. 14 - Why Lifters Lose Motivation
For a long time in the fitness industry, it was said that scientific information wasn't sexy. If you wanted to attract an audience, go with a captivating headline and tell people what they want to hear. One weird trick to lose weight. And for a long time, this was the norm. However, two individuals in the last several years have completely disproved this theory. Greg Nuckols & Jeff Nippard have grown sizeable audiences while actually increasing the complexity of science in their fitness information. How do you effectively communicate information so it reaches a large audience? How do you avoid clickbait? What can we learn from marketing? Hosts Eric Helms & Omar Isuf explore these questions and more in this extended podcast!