Jonny and Mike continue their review of Andy Paul's Amp up Your Sales. 


They discuss the value gap and setting yourself apart from the white noise of the industry.


This includes the importance of first impressions, creating peak experiences for your customers and always being that 1 percent better than your competitors.


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Michael: https://www.linkedin.com/in/michaelprice6/


Jonathan: https://www.linkedin.com/in/jonathangraham4/