#75: How many actually have the capability to sell to the C-Suite? | SELLING TO THE C-SUITE - PART 1
Inward Book Club
English - December 05, 2019 09:10 - 44 minutes - 36.9 MB - ★★★★★ - 2 ratingsBusiness business entrepreneur leadership entrepreneurship marketing finance interview health entrepreneurs fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When do executives get involved in the decision making process? How does a CEO make an impact? Who has true trusted advisor status? How many people have legitimate influence? How do we market to the C-Suite? Are the gatekeepers softer now? How do we stay ahead of the curve?
Back to deconstructing and reconstructing the most influential sales texts out there - starting with the revised and updated Selling to the C-Suite. Written by Nicholas A.C. Read & Stephen J. Bistriz, with a foreword from Neil Rackham!
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