IoT Playbook
28 episodes - English - Latest episode: over 3 years ago - ★★★★ - 4 ratingsIoT Playbook is a video podcast that shows you how to create and launch a profitable IoT Managed Service business. Mark Smith is a serial entrepreneur and has created several 7-figure and one 9-figure technology business. The IT industry is experiencing the greatest digital transformation it has ever seen. Before the dust settles, the IoT (Internet of Things) and Managed Services market will be hovering around the $500B mark. If you are an IT services provider, you should be fighting for a piece of that.
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Episodes
EP28: How to 10x the Value of Your Business
November 05, 2020 15:30 - 37 minutes - 68.1 MBIn this episode, Mark Smith and his CleanConnect.ai co-founder, David Conley, share their story about building a new AI-software started that serves the oil & gas industry. They share the 7-Steps to 10x the valuation of your business. So, if you own an IT company (i.e. MSP, MSSP, etc.) and you want to learn how to 10x the value of your company, then this episode is for you.
The Best IoT Opportunities for MSP's Right Now
October 01, 2020 03:44 - 47 minutes - 44 MBIn this episode, Colin Blair, VP of Specialized Solutions for TechData, shares his unique perspective based on talking to hundreds of partners about what is selling right now! Here's what Colin discusses: There is going to be a BIG recovery in Q1-2021 Packaged COVID recovery solutions Tele-Health Video Analytics that enhance physical security camera solution. Asset management - where are your trucks, people and other assets. Compliance, safety and health. Physical distancing, t...
How Integrators Can Help Clients Reopen After the COVID Lockdown
May 04, 2020 15:23 - 39 minutes - 71.5 MBThe whole country has been on lockdown for months and your clients & prospects are dying to get their employees and customers back In this episode, Mark Smith, host of IoT Playbook, interviews Luis Alvarez, owner of Alvarez Technology Group, a security integrator in Salinas, CA. Luis details a brand new business opportunity to help your clients reopen after the COVID lockdown. This service complies with the new Whitehouse and CDC business reopen guidelines and uses camera, sensor ...
How AV, facilities and cotton gins doubled Corey’s MSP business - Guest: Corey Kirkendoll
April 21, 2020 19:33 - 33 minutes - 60.7 MBIn this episode of IoT Playbook, I interview Corey Kirkendoll, who was recently featured on the cover of ChannelPro magazine. Corey is an MSP in Dallas, TX who helps churches and cotton farmers with their IT needs, but also, has been helping them achieve amazing results by incorporating IoT into his managed service offerings. By working with mega-churches (over 1,000 attendees), Corey has seen the merging of facilities management, physical security and A/V into his managed IT business. ...
How MSPs are Responding to the COVID-Crisis - Guest: Luis Alvarez
March 30, 2020 08:00 - 15 minutes - 13.7 MBVIRTUAL WORKFORCE: WHAT YOU WILL LEARN: How the virtual workforce is being shaped by the pandemic How Luis is helping his clients make the transition to working from home without compromising his managed security service stack The products and processes Luis is using to help his clients go virtual Why Luis believes this is a key turning point for SMB customers in the IoT space How to grow your own MSP and help your clients during this COVID-crisis How MSPs Can Help Clients During t...
How to Outfit Your Studio for Top-Notch Productions - Mark Smith, IoT Playbook Host
March 23, 2020 08:00 - 10 minutes - 9.74 MBSTEP UP YOUR PRODUCTION QUALITY FOR A REASONABLE PRICE (H2) In this episode of IoT Playbook, I take you for a behind the scenes tour of my podcasting studio to look at the gear and software I use to produce the show. Many of you will be asked to host or participate in webinars, and eventually, you will want to be put on camera. Instead of using the default setup with a built-in microphone and laptop camera, you can upgrade your entire experience for a reasonable price. Head over to podca...
IoT Service | How to Launch your IoT Practice Quickly With a Master Agent - Guest: Jonathan Smith
March 16, 2020 08:00 - 37 minutes - 50.9 MBLAUNCH YOUR IOT SERVICE QUICKLY WITH A MASTER AGENT If you’ve been sitting on the sidelines, wondering how to jump into an IoT service opportunity, then this episode of IoT Playbook is designed just for you. Jonathan Smith is the channel manager for Hyperion Networks, a Master Agent with multiple carriers, and plug & play IoT solutions that you can start selling right away. Working with a Master Agent has the least barriers to entry to launch an IoT service that IoT Playbook has ever see...
IoT Devices | How to Network Thousands of IoT Devices - Guest: Albert Behr
March 09, 2020 08:00 - 31 minutes - 43.3 MBLEARN HOW TO NETWORK THOUSANDS OF IOT DEVICES There are billions of IoT devices that need to be monitored, managed and secured. And that job falls to professional IT staff or IoTMSP’s. Connecting a few home-type devices with minor interference can be done with WiFi. But, when you start scaling to hundreds of IoT devices in smart buildings, smart cities or industrial IoT, you need to look to solutions like LoraWAN or LPWAN. In this episode, IoT Playbook interviews Albert Behr from BehrTec...
IoT Managed Service | How to Build a Compelling IoT Offer - Mark Smith, IoT Playbook Host
March 02, 2020 09:00 - 10 minutes - 9.01 MBBUILD A FOOLPROOF IOT OFFER IoT Playbook practices what it preaches, and host Mark Smith has officially become an IoTMSP. In this session of IoT Playbook, you will learn how to identify the top success factors in building an IoT managed service offer. Mark Smith provides an elaborate example of how he is using the top success factors in his own IoT managed service offer. And he explains his new IoT opportunity using the IoT Playbook framework from episode six. Head over to podcast.iotp...
IoT Devices | Collect, Organize, and Monetize Data with BitBox - Guest: Michael Skurla
February 24, 2020 09:00 - 28 minutes - 43.5 MBHOW TO ORGANIZE AND MONETIZE IOT DATA Experts estimate there will be 30 billion IoT devices by the end of 2020. And while each one of those devices will be generating data, most of that data will be collected in unusable, proprietary formats. In this episode of IoT Playbook, I interviewed Michael C Skurla, the Director of Product Strategy for BitBox USA, an IoT data analytics company. Bitbox collects data from all IoT devices on a network, loads it up to a secure cloud, aggregates and an...
IoT Devices | How to Stand Out and ‘Own’ Your IoT Solutions - Guests: Andy Do and Brent Germain
February 17, 2020 09:00 - 41 minutes - 53.1 MBIOT = I OWN THIS “I Own This”—That’s my new definition for IoT and one I “borrowed” from my guest, Andy Do, on this episode of IoT Playbook. I know IoT stands for Internet of Things, but once you start working on a big enough problem for your clients using IoT devices you’ll understand exactly what I mean. This is the attitude of any successful IoT managed service provider who serves as the chief architect of integrated solutions for their clients’ problems. If you find yourself in this ...
Cybersecurity Solutions | How You Can Make Money Offering IoT Security - Guest: Josh Liberman
February 10, 2020 09:00 - 36 minutes - 50 MBSECURE YOUR CLIENTS’ IOT DEVICES Most of your clients and prospects already have IoT in their businesses—unfortunately, about 80% of it is unsecure. Since many businesses have not secured their IoT, hackers are able to breach their clients’ networks through their IoT devices. That is why it is critical to provide cybersecurity solutions that take IoT into account. In this episode, Josh Liberman, the President of Net Sciences, joins IoT Playbook to dive further into the topic of IoT secur...
Managed Service Providers | Close More Deals With Cybersecurity Insurance - Guest: Chris Christensen
February 03, 2020 09:00 - 35 minutes - 48.7 MBADD VALUE AND PROTECTION WITH CYBERSECURITY INSURANCE POLICIES 80% of all managed service providers that get breached will be out of business within a few months. Unfortunately, hackers are now specifically targeting MSP’s—to not only breach the MSP, but to access all of their managed service clients as well. Even if you don’t currently offer cybersecurity services, your clients will still blame you because you’re their IT guy. In this episode, IoT Playbook interviews Chris Christensen, ...
IoT Services | How to Build the Perfect IoT Offer - Mark Smith, IoT Playbook Host
January 27, 2020 09:00 - 13 minutes - 14.2 MBHow to Build the Perfect IoT Offer After a dozen interviews with successful IoTMSP’s, I noticed the same critical success factors for a high-converting IoT managed service offer. In this episode of IoT Playbook, I introduce you to the top factor: Regulations. Every big IoT deal started with a regulation that was a BIG problem for the client and a major opportunity for the IoT. Inside the episode, you’ll find out about the IoT Regulation Cheat Sheet–a list of regulations and IoT solution...
IoT Managed Service | How to Start Selling a Managed Service From Scratch - Guest: Jack Knocke
January 20, 2020 09:00 - 28 minutes - 39.8 MBLEARN HOW TO SELL YOUR IOT MANAGED SERVICE QUICKLY Do you want to get in on this multi-billion dollar IoT managed services opportunity, but you’re not sure how to get started? In this episode of IoT Playbook, I discuss options for fulfilling your IoT managed service. Find out what works—even if you are just starting out, you’re not technical, or you don’t have a service department My guest for this episode is Jack Knocke. As the owner of IoT Advisor group, Jack helps vendors & partners b...
Smart Building Technology | How Smart Greenhouses are Causing Cannabusiness to Grow - Guests: Luis Alvarez and Richard Newberry
January 13, 2020 09:00 - 38 minutes - 52.2 MBSMART GREENHOUSES AND CANNABUSINESS The California Cannabis industry is one of the most heavily regulated industries in the world. While that presents a huge problem for growers, it has become a HUGE opportunity for my two guests, Luis Alvarez and Richard Newberry. If you’ve wondered how to get in on the growth of the cannabusiness market, then head on over to podcast.iotplaybook.com, where you learn about Smart Greenhouses and how you can take advantage of this rapidly growing opportuni...
IoT Products | 3 Ways the Channel Will Succeed with IoT (#3 will surprise you) - Guest: Jay McBain
January 06, 2020 09:00 - 23 minutes - 32.1 MBNEED AN EXTRA NUDGE TO JUMP INTO IOT MANAGED SERVICES? If you’re still waiting to jump into IoT managed services, this episode of IoT Playbook may be the one that finally pushes you into the deep end. In this episode, I interview Jay McBain, the principal analyst at Forrester Research of Channel Partners and Alliances. Jay speaks at over 50 technology events each year and has covered IoT extensively. He claims that IoT products and services present the greatest opportunity in the history o...
Smart Building Technology | How to Create a Wind-Powered Hospital - Guest: Taylor Clark
December 30, 2019 17:38 - 33 minutes - 46.2 MBA WIND-POWERED HOSPITAL? YEAH…RIGHT Taylor Clark, a frequent guest on IoT Playbook podcast, has done more smart city and smart building projects than anyone I know. But when Taylor sent me an email saying that he got an Atlanta hospital completely off the electric grid and powered by wind, I was still skeptical. “A wind-powered hospital? That’s impossible,” I thought. But after we recorded this episode, I was a believer. His solution really works and you’ve got to see it to believe it. I...
IoT Services | The Iot Playbook Presentation Framework That Will Generate Sales Conversation for Your Business - Mark Smith, IoT Playbook Host
December 30, 2019 09:00 - 8 minutes - 11.2 MBWRITE COPY THAT SELLS The difference between creating a presentation that converts or a presentation that bombs is copywriting. In this episode of IoT Playbook, I give you the IoT Playbook copywriting framework you can use for any presentation to help you win more business and sell your IoT services. Head over to podcast.iotplaybook.com to learn this new copywriting framework. If you want to see how to use the IoT Playbook copywriting framework to build your offer, visit go.iotplaybook.c...
MSP IT | How to Sell Smart Building Managed Service Projects That Generate Years of MRR - Guest: Taylor Clark
December 16, 2019 16:18 - 40 minutes - 56.1 MBSMART BUILDINGS; SMART INVESTMENTS If you’ve been listening to the news in the US, you’ve heard about the Green New Deal, a multi-trillion-dollar plan to redo the energy infrastructure of the US. Part of that plan calls for upgrading every business building in the US to be more energy efficient. In this episode of IoT Playbook, I interview Taylor Clark, who explains how he is already saving building owners an average of 40% of their energy costs using Smart Building technologies and smart ...
IoT Smart City | How I Sold 8-Figures of IoT Smart City Projects - Guest: Taylor Clark
December 11, 2019 09:00 - 36 minutes - 49.6 MBAN IOT SMART CITY PLATFORM THAT GROWS WITH YOUR CLIENTS If you’ve heard of Smart Cities, but you’re not sure exactly what they are or how to approach that market opportunity, then you’ll want to listen to this episode of IoT Playbook. My guest, Taylor Clark, has completed more IoT Smart City projects than anyone I know. He has a unique and versatile IoT platform that is dramatically reducing energy costs for his clients. In this episode, Taylor is going to reveal the secrets behind a suc...
IoT Services | How I Launched a 6-Figure Iot Managed Service Business in 2-Weeks Using a Plug-And-Play Iot Solution for Restaurants and Hospitals - Walter Silin, an Azure developer in Denver, CO
December 04, 2019 09:00 - 37 minutes - 51.5 MBANYONE CAN BREAK INTO THE IOT MARKET Have you wanted to get into the $500B IoT managed service market, but thought there would be too many things to learn or that you had to get “certified” before you could sell your first IoT service? In this episode of IoT Playbook, I interview Walter Silin, a Denver-based Azure developer, who went from zero IoT expertise to selling his first IoT deal to a restaurant chain in less than two weeks. On top of that, his client was able to install the equ...
IoT Services | Need to Sell Technology, but Don’t Know What to Say? - Mark Smith, IoT Playbook Host
November 27, 2019 09:00 - 8 minutes - 12.1 MBPITCH LIKE A PRO Have you ever needed to create a sales presentation for your IoT services, but not known what to say? Or, have you delivered a webinar and nobody bought what you had to offer? If you sell technology and need to create a sales presentation, webinar, marketing brochure, or speak at a live event, then you’ll want to hear this episode of IoT Playbook where I will show you the exact step-by-step framework for developing a presentation that will help turn prospects into cust...
IoT Product | How I helped raise $300M in investment capital for IoT Startup companies - Guest: Tom Synder, Director of NCRIoT Accelerator
November 20, 2019 09:00 - 38 minutes - 53.2 MBThe Shark Tank for IoT Solution Providers If you’re an IoT vendor and are struggling to get your IoT product launched, then you’re going to want to tune in to the current episode of IoT Playbook podcast with our special guest, Tom Snyder, the director of NCRIoT. NCRIoT has a FREE 12-week IoT accelerator program that has helped his members raise over $300M in startup funding. In this episode, you’ll discover how the NCRioT accelerator was created and what services it offers. You will le...
How I've Grown My MSSP Business 400% Per Year by Adding a High-ticket IoT Managed Service for High-end Home Owners - Guest: Mike Bloomfield, MSSP
November 13, 2019 09:00 - 48 minutes - 66.1 MBCustom electronics professionals are building multiple streams of recurring revenue with their existing clients. For years, we’ve listened to custom electronics professionals (CE Pros) complain that homeowners will not pay for a monthly service contract to manage their home devices. In the latest episode of IoT Playbook, we discovered the cure for that problem. In this episode, IoT Playbook spoke with Mike Bloomfield who has grown his business by 400% per year by selling a business-level...
How I Sold a $12M IoT Managed Service Contract to a School District
November 06, 2019 09:00 - 47 minutes - 65.3 MBForget what you know about bidding for public sector work. This innovative IoT platform and sales process just changed the game. Selling technology to schools can be a frustrating process. You submit multiple proposals and navigate endless committees and approval processes to find out you’re just bid fodder. You do a lot of leg work so the prospect can get better pricing from an “insider” who already had the contract. I recently spoke to Terry McFarland and Jack Knocke who let me in on a...
How I added $98k MRR of IoT managed services in 6 months
November 06, 2019 08:30 - 37 minutes - 52.3 MBHave you been interested in IoT, but not sure how to make money with it? A few months back I recorded a conversation with Luis Alvarez, an IT business owner, who let me in on his secret recipe for making money with IoT. He shares how he stumbled onto the opportunity, perfected it, and then shares three IoT managed services that are making him over 7-figures of recurring revenue right now. These are IoT managed services you can and should be selling right now in any market. In fact, m...
Welcome to the IoT Playbook Podcast, with Mark Smith
October 26, 2019 22:10 - 4 minutes - 6.97 MBMark Smith is the host of IoT Playbook, the video podcast that shows you how to create and launch a profitable IoT Managed Service business. Mark is a serial entrepreneur and has created several 7-figure and one 9-figure technology business. See this episode and more on our website! What You Will Learn: The massive opportunity that MSPs have in the multi-billion dollar IoT managed services space How IoT vendors who want to build an IoT-ready channel can sell their solutions Why this...