Welcome to episode #042 of The Crisis Intelligence Podcast, with Melissa Agnes and Roy Reid.

Proactively building trust with your stakeholders is a profound crisis preparedness strategy (amongst other things). But in order to build outrageous trust, you need to begin by working from the inside out. An organization that focuses on building a corporate culture of trust with both their internal and external stakeholders will find that a) they minimize risk on a regular basis, in everything they do; and b) they have a powerful advantage in a crisis – the trust of their stakeholders, the benefit of the doubt.


So what does having a culture of “outrageous” trust really mean and how do you go about cultivating this? In this episode of The Crisis Intelligence Podcast, I sit down with Roy Reid to discuss the exact answers to these questions in full detail. Roy and I touch on so many levels of trust and provide actionable tips to help you build a high-trust culture within your organization.


No matter what stage of cultivating outrageous trust you may be at right now, there are a ton of tangible takeaways in this episode for you to either begin or continue down the road of building outrageous trust. Enjoy!


Running time: 1:14:45


Get connected

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email


About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: [email protected]


Learn more about Agnes + Day, Melissa’s crisis management firm.


About guest, Roy Reid

Learn more about Roy Read
Check out Roy’s website: roywreid.com
Follow Roy on Twitter: @royreid
Like him on Facebook


This post, TCIP #042 - Cultivating Outrageous Trust with Roy Reid, was originally published to melissaagnes.com

Twitter Mentions