CMO Strategy: Back to Work in 2021
CXOTalk
English - March 22, 2021 14:10 - 42 minutes - 39.4 MB - ★★★★★ - 30 ratingsManagement Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As business evolves in 2021, what are the implications for marketers and how should they plan strategy and make investment decisions? We speak with Bill Wohl, a top marketing and communications leader, about core topics of concern to Chief Marketing Officers in 2021.
This conversation covers a broad range of topics, including:
-- 2021 marketing strategy: key trends and changes
-- What is the role of empathy in marketing?
-- "Customer experience is the new brand loyalty"
-- How does consumer behavior affect marketing strategy?
-- Cross-functional alignment between marketing, sales, and finance
-- Authenticity, branding, and marketing
Read the complete transcript: https://www.cxotalk.com/episode/cmo-strategy-back-work-2021
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Bill Wohl is a highly regarded communications and marketing executive, who is globally recognized for leadership in crisis communications. His consultancy helps companies with crisis communications; repositioning brands and products for growth acceleration with differentiated messaging; and for his notable expertise in CEO and C-suite counsel through succession, M & A, activist investors, and litigation.