#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart

Internet Marketing: Insider Tips and Advice for Online Marketing

English - May 25, 2023 08:48 - 35 minutes - 32.8 MB - ★★★★★ - 105 ratings
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Previous Episode: #687 Bitesize Bits from brightonSEO

Next Episode: #689 Lessons from The Podcast Show 2023

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising.

On the show you’ll learn:

· What Addressable TV is

· The requirements for businesses to use AdSmart

· Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available

· Why it’s important to test and learn with your ads and budget

· Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever

· Some of the common myths about modern TV advertising and why they aren’t true

· Which sectors are most successful when it comes to modern TV ads

· What Steve is really excited about when it comes to the future of TV advertising

CONNECT WITH STEVE/SKY ADSMART

· https://www.adsmartfromsky.co.uk/

· https://www.linkedin.com/in/steve-wild-90a58014/