Internet Marketing: Insider Tips and Advice for Online Marketing artwork

#683 Creating a Business Case for Digital Accessibility w/ Robin Christopherson, Head of Digital Inclusion at AbilityNet

Internet Marketing: Insider Tips and Advice for Online Marketing

English - February 27, 2023 20:08 - 51 minutes - 47.2 MB - ★★★★★ - 105 ratings
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Previous Episode: #682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U
Next Episode: #684 Where To Find Your Marketing Confidence

In this episode we're joined by Robin Christopherson MBE.


Robin joins us to discuss how marketers can create a business case for accessibility.


In this episode we discuss:


What is inclusive design?Is awareness of inclusive design improving?The biggest changes to accessibility legislation in the UK and Europe over the last decadeWhat is ambient computing?


Referenced on this episode:


W3C Web Accessibility Resources: https://www.w3.org/WAI/Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7fThe Click-Away Pound report: https://www.clickawaypound.com/My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022


CONNECT WITH ABILITYNET:

AbilityNet's website: https://abilitynet.org.uk/AbilityNet's free telephone number: 0800 048 7642


CONNECT WITH SCOTT:

[email protected]https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]


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