#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic

Internet Marketing: Insider Tips and Advice for Online Marketing

English - February 09, 2023 16:03 - 30 minutes - 28.3 MB - ★★★★★ - 105 ratings
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Previous Episode: #680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led

Next Episode: #682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.

In this episode we discuss:

JJ's journey from videography becoming a Head of Marketing & AnalyticsThe role of curiosity in data analysisThe importance of documenting your marketing hypothesesDo you need data science skills to be a data analyst?Getting over the fear of asking challenging business questionsHow to structure the perfect marketing insight

Referenced on this episode:

Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh

CONNECT WITH JJ/MEDIA AUTHENTIC:

https://mediauthentic.com/https://betterthandata.com/

CONNECT WITH SCOTT:

[email protected]https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

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Twitter Mentions

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