Internet Marketing: Insider Tips and Advice for Online Marketing artwork

#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

Internet Marketing: Insider Tips and Advice for Online Marketing

English - February 20, 2020 10:53 - 17 minutes - 20.2 MB - ★★★★★ - 105 ratings
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Previous Episode: #536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams
Next Episode: #538 How To Use Data To Acquire New Business Online: Interview with Adam Lundquist

On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. 


On the show you’ll learn:


What Schema Markup is and why it’s importantHow Schema is evolving and acceleratingHow marketers are using Schema todayHow to know what to optimise when it comes to SchemaWhere Martha sees Schema Markup heading in the future


Plus, Martha provides her top tip/key takeaway for the audience.


If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.


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