Intelligent Content
13 episodes - English - Latest episode: over 4 years ago -The place where data and analytics drive intelligent content.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Ep. 13 – Intelligent Content: Sean O’Mara, M.D.—Taking On Humanity's Biggest Health Issue
October 03, 2019 22:01 - 33 minutes - 27 MBDr. Sean O’Mara, a performance-enhancing physician, has a warning for all Americans, and for that matter our entire species. It’s time to wake up and reverse the catastrophic effects of chronic diseases. To do that, Sean is passionately changing the medical conversation from simply treating conditions to truly optimizing each individual’s health through important lifestyle changes. In his new approach, Sean shares intelligent research and data has led to this conclusion: Optimized health mea...
Ep. 12 – Intelligent Content: Margot Bloomstein—Speaking The Truth About Content Strategy
September 25, 2019 05:33 - 40 minutes - 31 MBMargot Bloomstein sat at the “founders’ table” when content strategy was not only named, but also planted and nurtured to become an industry of its own. Margot gives us a peek at the earliest days of content strategy, then quickly shifts to top-of-mind topics that will take us deep into some hot issues few content strategists dare to travel. Everything from trust, cynicism, and what has her fired up to write another book. Here’s what you’ll learn: 1:58 – The Margot Bloomstein Story 6:28...
Ep. 11 - Intelligent Content: Jon Wuebben—A Futurist's View of Content Marketing
September 12, 2019 22:29 - 34 minutes - 26.3 MBJon Wuebben is a futurist and entrepreneur who just happens to have a need to be creative. Learn how the founder of Content Launch tapped into his inner passions to launch a successful Content Marketing business that has evolved into a platform for small to mid-sized content creators who want the tools to be the best in their business. Here is what you'll learn: 1:50 - The inner voice calls “Entrepreneur” 4:50 – Emergence of an 11-Year-Old Leader 7:08 – Jon Defines His View of Int...
Ep. 10 - Intelligent Content: Scott Litman – How AI Named Lucy Is Changing Lives
August 29, 2019 22:30 - 44 minutes - 38.5 MBScott Litman has built and sold multiple platforms serving Fortune 500 companies. Most recently, he and EQUALS 3 have brought AI into the daily world the "researcher and marketing professional" through Lucy. This fascinating conversation (with Scott, not Lucy) gives you an insiders' perspective on how AI can solve problems and how big thinkers like Scott make it happen. He explains how and why Lucy was built, how EQUALS 3 and Lucy tapped into a universal inefficiency at the enterprise level,...
Ep. 9 - Intelligent Content: Grant Johnson - Agencies, Content, and Measurement
August 14, 2019 17:20 - 38 minutes - 32.7 MBGrant Johnson has leveraged his direct marketing experience to become one of the leading digital agency marketers calling Milwaukee home. His meticulous focus on measuring results has proven for more than two decades that a marketing agency can stay on the cutting edge, and lead where others follow, if they focus on results they can prove. Here is what you'll learn: 2:00 - Direct mail and measurable marketing create the foundations for AI and intelligence. 3:23 - The blurring of the line...
Ep. 8 - Intelligent Content: Scott Severson - Building Value In Branded Content
July 25, 2019 18:13 - 34 minutes - 29.8 MBScott Severson and his team at Brandpoint were producing content at scale long before the term "content marketing" became fashionable. That alone makes his insights on the evolution of the content fascinating. Find out how Scott and team bring value to branded content, establishing Brandpoint as a quiet force in the industry. Here is what you'll learn: 2:47 - Forever gone are the walls of church and state when it comes to branded content, and when users are just fine with that. 10:00 -...
Ep. 7 - Intelligent Content: Robert Rose - Have we delivered on the content promise?
July 18, 2019 16:12 - 39 minutes - 31 MBRobert Rose, founder of The Content Advisory and strategic leader at the Content Marketing Institute, is marketing A-lister who knows where the content world has been and is headed. He has helped some of the most recognizable brands create intelligent content marketing strategies. Robert also found time to share his wit and wisdom with Intelligent Content, challenging all of us to help solve content challenges that still exist. What you'll learn: • Why technology isn't the answer to great c...
Ep. 6 - Intelligent Content: Laura Podergois, Nonprofit Content Conundrums
July 11, 2019 05:24 - 32 minutes - 28.2 MBIntelligent Content takes a peek inside the nonprofit content operations at Holy Family Catholic High School with Laura Podergois. Laura has taken this private school's marketing into the digital age and has done amazing things on a tight budget. Three things you'll learn from Laura: • How to efficiently produce content with limited staff resources • How understanding consumer analytics and insights can drive smarter content decisions • How looking outside your organization can be more im...
Ep. 5 - Intelligent Content: Steve Hedlund, Surviving a Digital World
June 27, 2019 05:09 - 42 minutes - 35.7 MBIntelligent Content shares valuable time with Steve Hedlund, a digital survivor in a rapidly changing publishing world. Steve, founder of The Hedlund Group, is also Executive Director of the Minnesota Media + Publishing Association. Three things you'll learn from Steve: • Why he's made it his mission to help publishers quickly adapt to digital opportunities • Why niche publishing continues to be Steve's most relevant space • How he's adapted to a Digital First mentality to lead all busin...
Ep. 4 - Rob Silas, The Data Storyteller
June 20, 2019 02:24 - 48 minutes - 42.8 MBEnter the true Data Storyteller to the world of Intelligent Content. Rob dives deep into analytics and emerges with a story that rings true from the C-suite down to consumer content. Three things you'll learn: • How a fascination with statistical sports games led to a career of data and analytic storytelling • Why the right KPIs may not be the same across the organization • What is required foundational knowledge for applying data to content strategy NOTES: The Alchemy of Content I...
Ep. 3 - Intelligent Content: Serial Entrepreneur Bobby Mason, GoMahi.com
June 11, 2019 21:42 - 57 minutes - 47 MBIntelligent Content gives Bobby Mason, founder of GoMahi.com, a chance to download all his wisdom in one sitting. At the ripe age of 25, Bobby has launched, sold and juggled multiple businesses to make peoples lives better and happier. Three things you'll learn: • Why Bobby changed his mind that social media was a waste of time • Bobby's secret to sanely producing business-generating content • How Bobby lost $4MM in VC investment and lived to tell about it Notes: @bobbyhmason www.GoMAh...
Ep. 2 - Intelligent Content: Jim Cuene, Digital Thought Leader
June 05, 2019 19:25 - 55 minutes - 47.5 MBIntelligent Content goes deep with Jim Cuene, founder of Fahren, challenging brands to rise above the noise and create great work. Three things you'll learn: • The essential tool chest of today's digital leaders • Jim's vision on where digital is headed in the next 5 years • Jim's ongoing thought process on why data and analytics are two different animals hellofahren.com, @hellofahren
Ep. 1 - Intelligent Content: Brent Fjerstad, Dream and Achieve Fitness
May 30, 2019 05:49 - 38 minutes - 32.4 MBKicking off our Intelligent Content podcast is Brent Fjerstad, who has dedicated his life to overcoming obstacles and helping others do the same. Understand how: • Brent positively influences others daily. • Understand why he grinds and becomes better by the day. • Learn his "everything is content" model to grow his business.