Georgia Halston (part 1) - How to Think About Your B2B Marketing Strategy
Insurtech Radio
English - January 21, 2020 23:15 - 31 minutes - 14.5 MBBusiness Technology insurtech fintech startups insurtech uk insurtech news insurtech asia insurtech accelerator insurtech awards insurtech ai Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In 2016, Georgia Halston left her job as a Social Media Manager to start her own B2B marketing and communications consultancy. Since then, Halston Marketing have launched projects with clients of varying sizes from start-ups to Fortune 500s.
Many of Halston Marketing clients operate in Heavy Industry (steel, chemicals, machinery manufacturing etc). Like insurance, these industries are heavily regulated and some companies struggle with modern approaches to marketing and communication.
In this episode we discuss how these business can think about marketing by looking at their mission and values before looking at tactics.
Next week, I'll release part 2 of our discuss where we talk about RegTech in insurance and Heavy Industry.
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