Tracey Faux Pattani- How to Lead During COVID
Inspiring Futures
English - July 08, 2020 15:00 - 1 hour - 43.4 MB - ★★★★★ - 18 ratingsArts Business marketing cmo brands branding future trends futures Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Tracey Faux Pattani is the recently hired CEO of BSSP.
For Tracey, it is a return to an agency she last worked in 15 years ago.
This is also her first agency CEO job - she joined the agency from Digitas SF where she headed up client service.
To overuse, the cliche- these are unprecedented times, and certainly if you are a new CEO you want to be able to meet everyone in person both client and agency-side, but COVID has made this an impossibility. Instead, she only had the luxury of a week in the office before shutdown- making her a CEO who is forced to lead via Zoom.
In the episode, I talk to Tracey about her experiences leading up to this position and what she has learned along the way from agencies with a variety of diverse working styles, cultures, and leaders like Lintas, Ogilvy, FCB, and Digitas.
We talk about leading during COVID - how she does it and how she has had to adapt and her plans for the agency moving forward.