Inspiring Futures
187 episodes - English - Latest episode: 3 days ago - ★★★★★ - 18 ratingsInspiring Futures is a podcast about the future hosted by Ed Cotton. We live in the now, everything around us is increasingly real-time, so we are somewhat challenged to think about the future because it’s an unknown and takes discipline to think about. But what happens when we do we think about the future, when do we think about it, who inspires the futures we think about and what do we think the future will hold? Inspiring Futures is a podcast that talks to people from diverse backgrounds, careers and industries and talks to them about how they think and what they think about the future.
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Episodes
Gerard Crichlow- Global Strategist- Axe/Lynx/Unilever- IPG
April 22, 2024 14:00 - 48 minutes - 33.5 MBThis episode features an interview with Gerard Crichlow, who heads up Global Strategy on the Unilever brands- Axe/Lynx at IPG. Gerard collaborates with several IPG entities worldwide to ensure the Axe/Lynx brands connect to their consumers and cultures. Some quotes from Gerard from the episode. "And for me, if we're in the attention game, who does attention best, and that tends to be entertainment companies. And so I've always tried to look at how do we shift from interrupting people to...
Gerard Critchlow- Global Strategist- Axe/Lynx/Unilever- IPG
April 22, 2024 14:00 - 48 minutes - 33.5 MBThis episode features an interview with Gerard Critchlow, who heads up Global Strategy on the Unilever brands- Axe/Lynx at IPG. Gerard collaborates with several IPG entities worldwide to ensure the Axe/Lynx brands connect to their consumers and cultures. Some quotes from Gerard from the episode. "And for me, if we're in the attention game, who does attention best, and that tends to be entertainment companies. And so I've always tried to look at how do we shift from interrupting people t...
Peter Semple- CMO- Depop
April 16, 2024 13:00 - 1 hour - 43.7 MBThis latest episode of Inspiring Futures features an interview with the CMO of Depop. Depop is one of the most interesting brands in the fashion space since it's all about reselling and ultimately about transforming the way we shop for fashion. Peter has a fascinating background with experience on the agency side with both Anomaly(where he worked on the Converse brand) and VCCP and client side at Google in Creative Lab. In a wide-ranging conversation we talk about his early experience ...
Tass Tsitsopoulos- Global Strategy Director, McDonald's at Wieden + Kennedy
March 28, 2024 16:00 - 1 hour - 55.4 MBIn this episode, I talk with Tass Tsitsopoulos, the Global Strategy Director of McDonald's at Wieden + Kennedy. We discuss his early life in London, studying politics at LSE, his accidental journey into advertising thanks to Jeremy Bullmore, his life as an Account Guy at BBH, and his leap into planning. We also get to talk about his journey in the US with BBDO and McDonald's at Wieden + Kennedy.
Ian Murray- Co-Founder-Burst Your Bubble
March 20, 2024 12:00 - 1 hour - 43 MBLast month, I sat down for a conversation with Ian Murray- the co-founder of Burst Your Bubble. Ian has no shortage of contrarian views on everything from media and the current vogues in marketing to what strategists need to be doing in their work. To give you a flavor of the conversation- here are some soundbites. On Media "TV still produces the strongest signals in terms of what we call fitness, which is things like signaling a brand's quality, reliability, financial strength, and succ...
Jae Goodman- The Future is Super Connected
February 15, 2024 14:00 - 1 hour - 42.3 MBJae Goodman is unique. He worked on Madison Avenue. He has a deep understanding of brands. He knows Hollywood, and he understands the power of culture and celebrity. Jae has experienced these worlds throughout his career, which spanned the likes of Wieden and Kennedy, CAA, and the creation of his agency- Observatory, and now his consulting company, Superconnector Studios. In our conversation, we discussed the similarities between Silicon Valley and Hollywood, the importance of relationship...
Amy Daroukakis- How to Be a Cultural Strategist
February 07, 2024 13:00 - 53 minutes - 36.6 MBThe latest Inspiring Futures podcast features an interview with Amy Daroukakis, a cultural strategist. Our conversation stretched far and wide from the creative emergence of crisis to the importance of curiosity as a lifestyle to get you out of your comfort zone. The idea is that Cultural Strategy is a more significant thing than understanding Youth Culture. The fact is the future is now and isn't passive, but it's about trying to answer the big question, "Where are we and where is the heade...
Peter Spear- All things Qualitative
January 23, 2024 13:00 - 57 minutes - 39.6 MBPeter Spear started his career at Tattoo in San Francisco, where he fell in love with qualitative research and has been a practitioner ever since. We discussed the importance of talking to people to learn the hows and whys that data can't explain. How, in recent times, talking to strangers has become a challenge, and how to overcome those challenges. In short, this episode celebrates the art of qualitative research and advocates for it in a world that is seemingly becoming more data and m...
Keely Adler- VP, Cultural Futurist- Dentsu Creative and Core Team, RADAR
January 08, 2024 14:00 - 1 hour - 43.9 MBLast December, I recorded a podcast with Keely Adler, who heads up Futures at Dentsu Creative. This was before the agency's huge T-Mobile win, in which Keely played a huge part. In this conversation, we talked about how she sees the discipline of "Futures" (what it is and what it isn't) and its role in strategy and for clients. Keely is also on the core team of the RADAR group, which is a fascinating group of futurists and those interested in the future. It's a DAO, which makes it somewhat...
Laura Hutfless, Flytevu Co-Founder
January 05, 2024 13:00 - 53 minutes - 37 MBBack in November, I had a fascinating conversation with Laura Hutlfess, the co-founder of Flytevu. Flytevu is an entertainment marketing agency based in Nashville. Laura has a talent management background and worked for CAA before branching out independently. In our conversation, we talked about her background, the type of work the agency does, the importance of agility and nimbleness, her perspective on talent, working with start-ups, and what it means to lead as a founder. Flytevu'...
Laura Hutfless, FlyteVu Co-Founder
January 05, 2024 13:00 - 53 minutes - 37 MBBack in November, I had a fascinating conversation with Laura Hutlfess, the co-founder of FlyteVu. FlyteVu is an entertainment marketing agency based in Nashville. Laura has a talent management background and worked for CAA before branching out independently. In our conversation, we talked about her background, the type of work the agency does, the importance of agility and nimbleness, her perspective on talent, working with start-ups, and what it means to lead as a founder. FlyteVu'...
Neal Mann- Co-Founder- NOAN
December 19, 2023 13:00 - 1 hour - 46.8 MBA few weeks back, I got to talk to Neal Mann. Neal has had a fascinating career. Working in the literal frontlines of journalism, he got to experience the pressures and realities of getting stories out to the world before your competitors. He was an early advocate and power user of digital platforms like Twitter and understood the transformations happening to news and journalism. He spent time helping News Corp and Dow Jones with their digital transformations and at Anomaly, where he was Di...
Joe Carter- Co-Founder- The Ironclad Pan Company
November 09, 2023 14:00 - 58 minutes - 40.1 MBJoe Carter spent time working in independent ad agencies in the UK, landed a sales job at Contagious, became enamored with Colenso BBDO, arranged to have lunch with the agency MD, brought a one-way ticket to Auckland, got a job in new biz at Colenso and then went on to be a co-founder of a company that makes cast pans- The Ironclad Pan Company. In the podcast, I talk to Joe about his journey, what he's learned, and his plans for the future. It's a required listen for anyone working in ad...
Katie Dreke- Part 2- Three Years On
October 12, 2023 12:00 - 1 hour - 47.4 MBThe latest episode of the Inspiring Futures podcast features an interview with Katie Dreke. Katie has spent time with the likes of 180, Wieden Kennedy, Droga5, and Nike (7 years), and three years ago, she embarked on her journey as a consultant, which was when we last spoke. We talked about her biggest learnings over the three years- such as unpacking and understanding her skills and capabilities and what she can offer her clients. Her fascination and interest in "futures" work and ho...
George Prest- From BBH Copywriter to Local Politician
October 10, 2023 12:00 - 54 minutes - 37.8 MBThe latest Inspiring Futures podcast features an interview with George Prest. George started his career in the creative department of BBH and moved on to creative director roles at Lowe. He was early to understand the power of digital transformation and was Global Executive Creative Director at R/GA and, most recently, a partner at the Brandtech Group. In the podcast, we discuss his career trajectory, embrace of digital, and fondness for strategy and creative problem-solving. His most ...
Sophie Ayles
October 02, 2023 13:00 - 1 hour - 55 MBThe latest episode of Inspiring Futures features an interview with Sophie Ayles. Sophie is one of Australia's most experienced strategists. She started her career in the Disruption group at TBWA Paris and has spent time at JWT, BBDO, co: collective, and M&C Saatchi (where she had several different roles, including Regional Chief Strategy Officer -APAC). In the episode, we discussed Sophie's journey and experience along that journey- what makes for a good strategist, how strategists can ma...
Dan Gardner- Co-Founder- Code and Theory
September 25, 2023 12:00 - 1 hour - 41.4 MBIn the latest Inspiring Futures podcast, I spoke with Dan Gardner, the co-founder of Code and Theory. A 22-year-old- digital-first agency that states its philosophy as "Our intent is to be unclassifiable in a cluttered agency landscape. We discussed the origins and evolutions of Code and Theory, how to think about technology correctly, the importance of discourse, what keeps him inspired, the power of the internet giants, why all websites look the same these days, and many other things.
Ivan Kayser- CEO- Redscout
September 21, 2023 13:00 - 1 hour - 43.2 MBIvan heads up Redscout and is the CEO of the consulting company. Founded over 20 years ago, Redscout focuses on "making change real," using strategists and designers to make this happen. Ivan has a strategy background and has been with Redscout since 2015. His client experience includes- Best Buy, Google, PepsiCo, and ADP. Our conversation was wide-ranging, covering his career progression, the state of marketing and brands today, brand and performance marketing. talent, skills, and what it ...
Kyle Duckitt - Strategy Director- BBH Singapore
August 03, 2023 16:00 - 1 hour - 43.7 MBKyle is the Strategy Director of BBH Singapore, where he works on a roster of great brands, including; Heineken, Nike, and Riot Games. The podcast discusses his background, including his time at BBDO in Germany and his award-winning work for the WWF (World Wildlife Fund). We also talk about the importance of how work gets developed that's culturally resonant and is likely to capture attention and go into some detail on the sneaker idea BBH created for Heineken. In many ways, Kyle repre...
Escape Pod- Tyler Moore and Evie Psarras
August 02, 2023 13:00 - 53 minutes - 37.1 MBWay too many months back, I had the chance to speak to Evie and Tyler at the Escape Pod in Chicago. It was an excellent opportunity to talk to members of a strategy team at a small agency. Tyler runs the department and Evie is a brand strategist on the team. Since Evie came into the industry from academia, we had an interesting discussion about what she brought to the team from her learnings on personal branding and entertainment. As a student, her dissertation was 350 pages on "Real Housewi...
Craig and Bridget- Two Years On
April 05, 2023 11:00 - 1 hour - 41.4 MBCraig Mawdsley and Bridget Angear are Craig and Bridget - brand strategy consultants based in London. They started a couple of years after spending time as joint Planning heads at AMV BBDO, where they worked on a portfolio of impressive brands and picked up a trophy case full of awards. They were named top strategists by Campaign Magazine six years out of eight. This podcast is a follow-up to one I did when they had just started their business. Two years on, we discuss how their business has...
Kin- An Agency with Purpose- Sophie Ozoux
January 23, 2023 13:00 - 49 minutes - 34.2 MBThe Inspiring Futures podcast has been on hiatus for the past few months. In that period, a few recordings made last year never made it out into the public airwaves, which is an absolute disgrace. One such recording was an interview I did with Sophie Ozouz, the co-founder of Kin. Kin is a purpose-focused agency with offices in NY and Los Angeles. Sophie founded the agency with a former colleague Kwame Taylor Hayford. In the interview, I discuss Sophie's background as a strategist, her e...
Vasanth Seshadri- The Sunny Side- Singapore
August 31, 2022 14:00 - 56 minutes - 39.1 MBVasanth is a polymath- he's a creative director, but he's also an author, he has an engineering background is a graduate of computer engineering and started his career as a digital consultant. Somehow he saw the light, transitioned to copywriting, and has held numerous jobs with JWT, Wunderman, Edelman, and Sapient-Razorfish. Vasanth also spent time in the halls of one of the most respected creative departments on the planet- BBDO NY. He worked on the likes of P&G (Gillette), J&J (Splend...
Vasanth Seshadri- The Sunny Side- Singapore
August 31, 2022 14:00 - 56 minutes - 39.1 MBVasanth is a polymath- he's a creative director, but he's also an author, he has an engineering background is a graduate of computer engineering and started his career as a digital consultant. Somehow he saw the light, transitioned to copywriting, and has held numerous jobs with JWT, Wunderman, Edelman, and Sapient-Razorfish. Vasanth also spent time in the halls of one of the most respected creative departments on the planet- BBDO NY. He worked on the likes of P&G (Gillette), J&J (Splend...
Neel Williams- Group Creative Director- The Martin Agency
August 26, 2022 11:00 - 1 hour - 42.1 MBA few weeks back I was fortunate to chat with Neel Williams - Group Creative Director at the Martin Agency. Neel runs all things creative on the massive GEICO account. I couldn't beat the brilliant intro Neel has on his website, so I decided it was simplest to just cut and paste it. "I am a copywriter by trade, Group Creative Director by title and gumbo-lover by birth. I graduated from Yale University, majoring in Art History. After attending The Creative Circus and working in Atlanta &...
Neel Williams- Group Creative Director- The Martin Agency
August 26, 2022 11:00 - 1 hour - 42.1 MBA few weeks back I was fortunate to chat with Neel Williams - Group Creative Director at the Martin Agency. Neel runs all things creative on the massive GEICO account. I couldn't beat the brilliant intro Neel has on his website, so I decided it was simplest to just cut and paste it. "I am a copywriter by trade, Group Creative Director by title and gumbo-lover by birth. I graduated from Yale University, majoring in Art History. After attending The Creative Circus and working in Atlanta &...
Bonnie Wan- Partner and Head of Brand Strategy, Goodby, Silverstein and Partners
June 22, 2022 12:00 - 1 hour - 41.9 MBBonnie Wan has been working at Goodby since 1998. In 2022, she was named Advertising Age/Creativity Chief Strategy Officer of the Year. She started her career at Weiss, Whitten, and Stagliano in NY before becoming Adam Morgan's first hire at TBWA Chiat Day LA followed by stints at FCB and Hal Riney before joining GSP to work with Jon Steel. In the conversation, we talk about the shifts and changes in the strategy discipline with leaders moving from gurus to guides. Higher stakes for c...
Stevie Archer and Kevin Skobac - SS+K
June 07, 2022 12:00 - 1 hour - 65 MBThis podcast episode features an interview with Stevie Archer- ECD and Kevin Skobac-Managing Director, Strategy- SS+K SS+K is part of the M&C Saatchi network and has been around for 30 years. It has a history of working in the political arena - including working for Obama in 2008. That political experience translates into a philosophy they describe as "thinking politically and acting creatively". In the conversation, we talk about the agency and how its philosophy manifests itself in th...
Kierstin De West- From Strategist, to Sustainability Researcher to Marketer
May 17, 2022 12:00 - 49 minutes - 33.8 MBKierstin De West is the Chief Marketing Officer of Alpha Foods. This podcast is the story of Kierstin's journey from ad agency strategist to brand marketer to running her consulting business and on to senior brand roles at Lululemon and Alpha Foods. In the episode, we talk about what she learned along the way, what agency folks need to know about working client-side, why strategists make great marketers, and even how to market plant-based foods.
Kierstin De West- From Strategist, to Sustainability Researcher to Marketer
May 17, 2022 12:00 - 49 minutes - 33.8 MBKierstin De West is the Chief Marketing Officer of Alpha Foods. This podcast is the story of Kierstin's journey from ad agency strategist to brand marketer to running her consulting business and on to senior brand roles at Lululemon and Alpha Foods. In the episode, we talk about what she learned along the way, what agency folks need to know about working client-side, why strategists make great marketers, and even how to market plant-based foods.
Nick Steel of HarrimanSteel- Two Decades as a Creative Independent
April 26, 2022 12:00 - 1 hour - 41.8 MBNick Steel is the co-founder of the creative independent agency HarrimanSteel. The shop has worked with the likes of Uber, Seedlip, Tom's, Nike, Girl Effect, FootLocker, Patagonia and more. Nick founded the agency straight out of art school at 27 and was lucky enough to get Nike as his first client. In our conversation, we talk about his approach to the business, the importance of agency culture, and how the pandemic has shaped his thinking and that of the agency.
Nick Steel of HarrimanSteel- Two Decades as a Creative Independent
April 26, 2022 12:00 - 1 hour - 41.8 MBNick Steel is the co-founder of the creative independent agency HarrimanSteel. The shop has worked with the likes of Uber, Seedlip, Tom's, Nike, Girl Effect, FootLocker, Patagonia and more. Nick founded the agency straight out of art school at 27 and was lucky enough to get Nike as his first client. In our conversation, we talk about his approach to the business, the importance of agency culture, and how the pandemic has shaped his thinking and that of the agency.
The Current State of Social Media- Nikita Walia-Blank
April 19, 2022 15:00 - 1 hour - 41.3 MBThe latest episode of Inspiring Futures features an interview with Nikita Walia- the founder and CEO of Blank. Nikita studied at NYU and went straight to work as a "digital native" on the coalface of social media. She's done stints at We are Social, Matte Projects,, King &Partners- before setting up her own agency. Our conversation takes on the ambitious challenge of exploring the current state of social media from a variety of different angles and perspectives. From the challenge of ...
The Current State of Social Media- Nikita Walia-Blank
April 19, 2022 15:00 - 1 hour - 41.3 MBThe latest episode of Inspiring Futures features an interview with Nikita Walia- the founder and CEO of Blank. Nikita studied at NYU and went straight to work as a "digital native" on the coalface of social media. She's done stints at We are Social, Matte Projects,, King &Partners- before setting up her own agency. Our conversation takes on the ambitious challenge of exploring the current state of social media from a variety of different angles and perspectives. From the challenge of ...
Thomas Papadopoulos- Possible Future
April 11, 2022 13:00 - 1 hour - 45.9 MBThe podcast episode features an interview with Thomas Papadopoulos who is the CEO and co-founder of the Paris-based innovation consultancy Possible Future. Thomas spent 16 years in the consultancy industry, first at Accenture, leading the Accenture Interactive Digital practice in France, then as a Partner in charge of Digital Transformation at Infosys and finally as Managing Partner at Weave, developing the digital business practice to support the digital transformation of large corporation...
Thomas Papadopoulos- Possible Future
April 11, 2022 13:00 - 1 hour - 45.9 MBThe podcast episode features an interview with Thomas Papadopoulos who is the CEO and co-founder of the Paris-based innovation consultancy Possible Future. Thomas spent 16 years in the consultancy industry, first at Accenture, leading the Accenture Interactive Digital practice in France, then as a Partner in charge of Digital Transformation at Infosys and finally as Managing Partner at Weave, developing the digital business practice to support the digital transformation of large corporation...
The Future of Emerging Art- Wayne Chang- Saatchi Art
March 31, 2022 12:00 - 59 minutes - 40.5 MBWayne Chang is the General Manager of Saatchi Art. Wayne is an emerging artist himself but also has significant experience in the web and e-commerce space- starting with Newsweek and with stints at Photobucket and DogVacay. Saatchi Art is the world's largest platform for emerging artists with 1.4 million artworks, from 94k artists, representing 110 countries. In our conversation, we talk about what emerging art and art are exactly, how the site functions and works with both collectors an...
The Future of Emerging Art- Wayne Chang- Saatchi Art
March 31, 2022 12:00 - 59 minutes - 40.5 MBWayne Chang is the General Manager of Saatchi Art. Wayne is an emerging artist himself but also has significant experience in the web and e-commerce space- starting with Newsweek and with stints at Photobucket and DogVacay. Saatchi Art is the world's largest platform for emerging artists with 1.4 million artworks, from 94k artists, representing 110 countries. In our conversation, we talk about what emerging art and art are exactly, how the site functions and works with both collectors an...
Post-Purpose- Thomas Kolster
March 29, 2022 13:00 - 53 minutes - 36.5 MBThomas Kolster is a former ad agency copywriter who when the climate conference came to his hometown, Copenhagen- asked himself some serious questions and went off to investigate how advertising could do more good. The result was the book "Goodadvertising" which was a bold attempt to change the role of advertising from just selling to being able to promote good. In 2020, Thomas wrote another book "The Hero Trap" which argues that brands need to understand how they can motivate people to ...
Post-Purpose- Thomas Kolster
March 29, 2022 13:00 - 53 minutes - 36.5 MBThomas Kolster is a former ad agency copywriter who when the climate conference came to his hometown, Copenhagen- asked himself some serious questions and went off to investigate how advertising could do more good. The result was the book "Goodadvertising" which was a bold attempt to change the role of advertising from just selling to being able to promote good. In 2020, Thomas wrote another book "The Hero Trap" which argues that brands need to understand how they can motivate people to ...
Inspiring Futures- Ukraine- Lidiya Zabrodska- Strategist- Lviv
March 14, 2022 12:00 - 29 minutes - 20.3 MBLidiya is currently in Lviv and up until a week before the war began was working as a strategist at TBWA in Kyiv. In the conversation, we talk a little about her background and where her attention is focused right now- on the "Information War"- most advertising and marketing professionals who are not fighting are now working on the Information War and working together on specific assignments and issues relating to this war. In addition, to this work, Lidiya mentions the constant barrage o...
Inspiring Futures- Ukraine- Lidiya Zabrodska- Strategist- Lviv
March 14, 2022 12:00 - 29 minutes - 20.3 MBLidiya is currently in Lviv and up until a week before the war began was working as a strategist at TBWA in Kyiv. In the conversation, we talk a little about her background and where her attention is focused right now- on the "Information War"- most advertising and marketing professionals who are not fighting are now working on the Information War and working together on specific assignments and issues relating to this war. In addition, to this work, Lidiya mentions the constant barrage o...
The Future of Transformation- Rachel Mercer and Mike Rigby- Proto
March 10, 2022 23:00 - 1 hour - 41.6 MBProto is a consultancy that was founded just over a year ago by some of the leadership of R/GA.'s business transformation unit. In the episode, I talk with Rachel Mercer- the Chief Experience Officer, and Mike Rigby- Chief Design Officer. The conversation covers their background and experience, the types of work that Proto is involved with, and the importance of clearly defining your own brand and living its values. It's a fascinating conversation that shows how creativity can move upstr...
The Future of Purpose- Rob Holzer - Matter Unlimited
March 09, 2022 13:00 - 52 minutes - 36.4 MBIn a world where every marketeer is talking about purpose, it is interesting to find an agency that has been working in this domain for over a decade. In this episode, I talk with Rob Holzer- the founder and CEO of Matter Unlimited. Rob is something of a digital pioneer and was the co-founder of Syrup- a digital agency that worked with the likes of Puma and GE and got acquired by LBI. Matter Unlimited works with a mix of non-for-profits, foundations and large clients and it's the experien...
The Future of Purpose- Rob Holzer - Matter Unlimited
March 09, 2022 13:00 - 52 minutes - 36.4 MBIn a world where every marketeer is talking about purpose, it is interesting to find an agency that has been working in this domain for over a decade. In this episode, I talk with Rob Holzer- the founder and CEO of Matter Unlimited. Rob is something of a digital pioneer and was the co-founder of Syrup- a digital agency that worked with the likes of Puma and GE and got acquired by LBI. Matter Unlimited works with a mix of non-for-profits, foundations and large clients and it's the experien...
Branding with Sound- Paul Amitai and Connor Moore of Listen
February 23, 2022 13:00 - 1 hour - 41.2 MBConnor Moore and Paul Amitai are the Executive Creative Director and Executive Strategy Director of Listen. Listen is a sound agency that helps companies and brands create and build audio and sound strategies. Connor designed the sound of Tesla's Model 3 engine tone to a family of alerts and notifications for Uber's Drivers App. He helped define Google’s audio design language for Google Glass, Waymo, and Google Pay In the podcast, we talk about both their backgrounds, the types of work...
Ben Dietz- The Worlds of Bitcoin, NFTS and More
February 15, 2022 13:00 - 1 hour - 42.5 MBBen Dietz led commercial partnerships at VICE Media and is now a consultant for media and consumer brands. He publishes the [SIC] Weekly newsletter and is the co-host of the Culture Club Show on Clubhouse on Wednesday nights. Ben has spent time advising brands on how to reach into unfamiliar and potentially risky spaces through his work with VICE and youth culture. In the podcast, we discuss his experience and what we learned from it, and how it applies to understanding the new worlds tha...
Ben Dietz- The Worlds of Bitcoin, NFTS and More
February 15, 2022 13:00 - 1 hour - 42.5 MBBen Dietz led commercial partnerships at VICE Media and is now a consultant for media and consumer brands. He publishes the [SIC] Weekly newsletter and is the co-host of the Culture Club Show on Clubhouse on Wednesday nights. Ben has spent time advising brands on how to reach into unfamiliar and potentially risky spaces through his work with VICE and youth culture. In the podcast, we discuss his experience and what we learned from it, and how it applies to understanding the new worlds tha...
Neil Parker- Deep Brand Thinking- co:collective
December 22, 2021 12:00 - 54 minutes - 37.6 MBNeil Parker is the co-founder and Chief Strategy Officer of co: collective Over a decade ago co: collective was born- founded by Neil, Rosemarie Ryan, and Ty Montague. Rosemarie and Ty had run the NY office of JWT and Neil had been the global strategy head of design firm Wolff Olins. co: collective's arrival on the scene caused something of a stir because it wasn't the typical start-up from senior ad agency figures- it wasn't an ad agency- it was a brand consulting company with a diffe...
Neil Parker- Deep Brand Thinking- co:collective
December 22, 2021 12:00 - 54 minutes - 37.6 MBNeil Parker is the co-founder and Chief Strategy Officer of co: collective Over a decade ago co: collective was born- founded by Neil, Rosemarie Ryan, and Ty Montague. Rosemarie and Ty had run the NY office of JWT and Neil had been the global strategy head of design firm Wolff Olins. co: collective's arrival on the scene caused something of a stir because it wasn't the typical start-up from senior ad agency figures- it wasn't an ad agency- it was a brand consulting company with a diffe...