The Future is Expansive Creativity- Shaun McIlrath- Iris Worldwide
Inspiring Futures
English - April 13, 2020 20:00 - 57 minutes - 39.3 MB - ★★★★★ - 18 ratingsArts Business marketing cmo brands branding future trends futures Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: The Future is Pragmatic- Adrian Ho- Zeus Jones
Shaun is the global chief creative officer of Iris Worldwide. He has been at the agency since 2008 and took on his latest role in 2016. Shaun has worked with a number of interesting brands over the years including the likes of Adidas, Guinness, Samsung, Domino's, Pizza Hut, Mini and Jeep.
In the episode, we cover his unique background which includes writing for theater and how his non-conventional career trajectory has served him well over the years.
The bulk of the conversation centers on Shaun's expansive view of creativity. He believes that creativity needs to be in service of solving a client's business problems and that solutions shouldn't be confined or limited by media choices.