Kelli Robertson and William Esparza- The Strategist/Creative Partnership
Inspiring Futures
English - September 03, 2020 11:00 - 1 hour - 41.9 MB - ★★★★★ - 18 ratingsArts Business marketing cmo brands branding future trends futures Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Kelli Robertson and William Esparza are partners and co-founders of Hyphenated which describes itself as a clandestine operation bridging companies and communities.
Kelli is a strategist and William the creative. They both have impressive and extensive backgrounds at shops like AKQA, RGA, Goodby, MAL and have worked on their fair share of amazing brands like- Nike, Beats, Activision etc.
They met while working together at R/GA and recognized the importance of the disciplines working together- seeing that it led to better work.
In the podcast, we talk about what this means and what it takes for a strategist to be a creative advocate, ally, and enhancer.