Chas Edwards- Creating Surprising Experiences- Pre and Post COVID

Chas Edwards is one of the founders of Pop-Up Magazine.

The idea of Pop-Up Magazine started as an experiment with friends to turn a physical magazine into a live experience.

Word of mouth soon followed and Pop Up became something of a cultural phenom selling out venues like the Lincoln Center and rolling through the country on a national tour.

In the episode, I talk to Chas about his career trajectory- what took him into the magazine space and the secrets behind creating a compelling live experience for a generation who have a tough time putting their cellphones down.

Of course, we also talk about COVID and how Pop-Up has pivoted to creating its experience online and what the implications of this learning might be for the business in the future.

https://www.popupmagazine.com/