[Top Agency Series] The Power of Strategic Market Research With Lisa Genovese of BottomLine

Lisa Genovese is the President of BottomLine, a hybrid between a research firm and a marketing agency that helps brands secure market share through in-depth research. With her extensive background in both marketing and agriculture, she brings a unique perspective to the company, specializing in uncovering key insights that drive critical business decisions and strategies. Throughout her career, Lisa has led BottomLine to assist numerous prestigious clients like Pure Encapsulations and Verge Agriculture, guiding them through market expansions, rebranding, and digital campaign optimizations. Her approach combines data-driven insights with innovative marketing solutions, resulting in measurable growth and success for her diverse clientele. 

Have you ever wondered why some marketing strategies fall flat while others resonate and convert? What if the secret to marketing success is simply a thorough understanding of the people you are trying to reach?

Innovator and marketer Lisa Genovese discusses how in-depth research and innovative marketing tactics can transform the trajectory of a brand. She discusses the evolution of her company, highlighting key hires, the implementation of psychometric tools, and the refinement of services offered. She shares intimate insights into her impactful strategy work, including a case where mystery shopping revealed a prickly receptionist issue hampering client conversion rates. Lisa demonstrates the power of marrying research with practical marketing applications.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz hosts Lisa Genovese, President of BottomLine, to discuss leveraging research for effective marketing. Lisa explains how she has harnessed the power of research to guide clients such as Pure Encapsulations and Verge Agriculture to amplify their market presence. She shares transformative stories from the field, revealing how an in-depth understanding of target audiences and the competitive landscape can lead to successful outcomes.