[Israel Business Series] Transforming Workforce Management With Amit Oestreicher of Xtras and G-nie

Amit Oestreicher is the Founder and CEO of Xtras and G-nie, platforms that are revolutionizing the on-demand workforce industry in Israel and beyond. With over a decade's experience as a founder, Amit has successfully built and scaled both platforms from the ground up. At G-nie, a SaaS platform for flexible workforce management, he tackles some of the largest issues within the labor market for businesses of all sizes and industries. His other venture, Xtras, is Israel’s biggest on-demand workforce platform, with more than 20,000 active users. An expert in on-demand staffing and the gig economy, Amit is creating new methods of working that prioritize flexibility and ease for businesses.

In this episode, Amit Oestreicher, Founder of Xtras and G-nie, shares his journey of building the largest on-demand workforce platform in Israel. 

Starting from his own need in the events industry, Amit had the vision to create a platform that solved the labor market's biggest pains, from recruitment to scheduling, even during a crisis.

But when COVID hit, the hospitality industry — his main customer base — was shut down overnight. Amit shares the challenges he faced and his strategy of quickly pivoting to other industries like agriculture and operations, effectively making Xtras a more broadly-applicable platform beyond just gigs.