Ep.02 Campaigns and Social Media in a Top-Tier Agency

In this episode, we’ll get a sneak peek into what it means to work for one of the most successful advertising agencies in the world: Ogilvy New York.

Ebrahim Shakir, Associate Strategy Director at Ogilvy New York, is here to share with us what he learned in his decade-old career in marketing and advertising, half of which was spent in the Ogilvy offices.

We’ll talk about his career path, social media best strategies, tightening relationships with clients, and successful campaigns.

Here's a breakdown:

Meet Ebrahim ShakirStart of an advertising careerThe big leap from a company, from the startup world into a big agencyThe move to Ogilvy New YorkAdjusting to a different market: similaritiesWorking in an agency versus working on the client-side: main differences, advantages, disadvantagesCreating a successful social media campaignSuccessful campaigns beyond metricsSocial media pet peevesAdjusting to unforeseen events in social mediaExplaining the need to invest in social mediaImproving the client-agency relationship

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Resources and Mentions:

Ebrahim on social media

FacebookInstagram Twitter LinkedIn 

Ogilvy on social media

Facebook Instagram Twitter LinkedIn 

Socialinsider on social media

Instagram Facebook LinkedIn Twitter 

Mentioned campaigns

Ogilvy’s whitepaper on what coronavirus means for brands on social media Ogilvy’s LGBT support with 'This coke is a Fanta' Anthem against domestic abuse sung on stadium Nissan’s support during Coronavirus Colin Kaepernick Nike ad 

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