JJ Virgin & Karl Krummenacher: Creating Events For All Personality Types"

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Welcome, JJ Virgin & Karl Krummacher from Mindshare Summit, Inside the Greenroom! 

The Mindshare Summit is event I’ve attended for three consecutive years now! It’s known as the #1 conference for health and wellness entrepreneurs where experts can collaborate and share ideas. It started in 2010 as a simple lunch gathering with a dozen entrepreneurs, and has steadily grown year after year. 

In this episode, we discuss the ins and outs of running an outstanding event that keeps your audience coming back year after year! We cover the importance of finding an avatar, filling seats, growing your audience, and creating a sustainable business out of it. 

JJ Virgin is a 4-time NY Times best-selling author, CEO of a 7-figure personal brand, and founder of Mindshare, which has launched more NY Times best-sellers, PBS specials & 7-figure brands than any other community. JJ embodies collaboration and teamwork.

Karl has served as President, COO & CEO of private & publicly held companies. A lifelong entrepreneur, Karl is currently the CEO of Mindshare Collaborative and provides strategic coaching to members of its elite Mastermind.

We Also Cover:

How the Mindshare event first started out (note: this will demonstrate the power of starting small, and proves that you DON’T need much time, money, and resources to start your own events!)  How to fill event without spending a dime on cold advertising Do you run events? Learn the best way to attract the right people, and repel those who are not the best fit!  How to orchestrate your events to make introverts feel welcome The power of being a “go-giver” at an event, whether you’re an attendee, speaker, or sponsor The counter-intuitive approach to organically grow the number of attendees at a recurring event, and ultimately experience sustainability  The power of niching down and emphasizing clarity on the community you serve The key to win over the meeting planner and stand out in the midst of countless online outreach requests

 

And much more!

 

 

Quick Episode Summary:

0:02 What to expect today 2:29 Welcome JJ and Karl! 3:18 What is Mind Share? 4:39 How Mind Share Started 7:39 How Karl became CEO 14:34 The most important thing for events to remember 17:37 Identifying core values 18:48 Why events should be easy 22:05 How JJ serves all the personality types at events 28:22 How to land Karl and JJ's stage 37:36 The speakers who have impacted Karl the most 38:07 The speakers who have impacted JJ the most 38:23 JJ's favorite up and coming speakers 38:51 Karl's favorite up and coming speaker 39:40 Why live events are still important 40:30 Karl's best moment inside a green room 41:34 JJ's best moment inside a green room 44:13 My biggest takeaways