28. The Art of Why - How Strategy Can Make or Break Your Event with Bari Baumgardner

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Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com Email: [email protected] 

Welcome, Bari Baumgardner, Inside the Greenroom! 

I am so excited to bring to you, Bari’s 4-Part “Strategy First” approach to running profitable live events. We talk about the key questions meeting planners must answer before  even starting the initial planning of your events, AND we share how to win stages as a beginning speaker.

Bari Baumgardner is the founder and Executive Producer at  SAGE Event Management, a 24-year event planning veteran, and the event-planning mastermind behind many of the industry’s most profitable live events. Her previous clients include Jeff Walker, Lisa Sasevich, Fabienne Fredrickson, Margaret Lynch, Allison Maslan, Marcia Weider, Ali Brown, Christine Kane, and has helped run OUR live events here at Advance Your Reach!

Bari is best known for coaching clients on the “how to’s” of launching a seven figure business through a single live event - but a little known fact is she enjoys watching speaker sizzle reels for sport, and takes joy in finding undiscovered speakers who will be the next “overnight success” story.

P.S. - If you’re a meeting planner or speaker who plans to run your own events, listen up! Bari included a special resource called 17 Proven Strategies To Generate Revenue From A Live Event. She usually charges for this, but as an ITG listener you’ll get access at no cost. Click here to claim the 17 ways to profit from live events! 

 

We Also Cover:

The first thing EVERYONE must establish when it comes to live events, whether you’re a meeting planner, speaker, or third-party planner for other people The definition of an “RFC” and the power of having one The 4 key things to map out prior to an event The key questions meeting planners should ask themselves when hiring a speaker (note: Bari also includes the key questions speakers should ask themselves to make sure they’re a good fit for an event) How to win stages during “off seasons” where fewer speaking opportunities are available  Where to start for speakers who feel “no meeting planner is hiring them” How the highest paid speakers in the world operate on a daily basis

 

And much more! 

 

Connect with Bari Baumgardner:

Facebook Company: Sage Event Management  poweredbysage.com
LinkedIn The Art of Event Monetization sagehub.com/17ways

 

Speakers that had an Impact on Bari's Life:

 

Bill Blazer Dan Kennedy 

 

 

Speakers that People need to know about:

 

(can you confirm the correct people are tagged here) Matt Maddox: FB  Emily Sexton  Shanda Sumpter

 

 

Quick Episode Summary:

0.02 What to expect today 2:56 Welcome Bari inside the greenroom! 3:48 Why Bari loves what she does 8:24 Bari and Sage Events philosophy 14:14 The benefits of events (besides making money) 16:23 17 ways to monetize your event 18:11 Mistakes that event planners make 22:54 How to land stages even in a slow season 29:00 How I create a stage everywhere I go 30:26 Practical tips for speakers 35:29 Why I used to not like events 36:17 The speakers who have impacted Bari the most 38:57 Bari's favorite up and coming speaker 40:48 Why live events are still important 42:27 Bari's favorite moment inside a greenroom 44:19 Finial thoughts46:19 My biggest takeaways