Inside Sponsorship
134 episodes - English - Latest episode: 7 months ago - ★★★★★ - 16 ratingsInside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
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Episodes
14 Hand Picked Pieces of Sponsorship Advice and Insights Re-run - Host's Choice- Ep 129
December 13, 2023 13:01 - 45 minutes - 42 MBRecently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. One thing we have been thinking about, for some time, is creating a curated list of the host's personal favourite insights or pieces of advice from our guests. We have always envisaged it to be a bit of an anchor or touchpoint for those of you with lot...
Inside Burger King's Sponsorship of Stevenage FC Re-run - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 128
November 15, 2023 21:54 - 49 minutes - 45.3 MBRecently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity. Probably the most talked about activation of 2020, how...
Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
October 18, 2023 13:01 - 1 hour - 56.6 MBRecently, there have been a fair few people who have gotten in touch to let me know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth. Through sponsorship, rights holders help brands access an audience they would...
Inside Sponsorship at UFC – Nick Smith - Ep 126
September 20, 2023 14:01 - 50 minutes - 45.8 MBWhile the history & tradition of combat sport & mixing martial arts can be traced back almost 3,000 years The UFC started in 1993 with a goal to answer the question, “Which martial art is truly the most effective in combat? In 2001, along came Dana White and his business partners who bought the struggling company for USD $2m. Headquartered in Las Vegas, and with a network of employees around the world, UFC produces more than 40 live events annually, featuring a massive global roster of tal...
Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
August 23, 2023 14:01 - 1 hour - 56.4 MBThe global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms. Anneliese Mesilati oversees the UBS Arena naming rights agreement and the partnership with UBS Arena’s anchor tenant—the NHL’s New York Islanders. Additional programs include the Founding Sponsorship of PlayersTV, the first ever athl...
Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder - Ep 124
July 26, 2023 04:41 - 48 minutes - 44.1 MBThe Supercars Championship is a touring car racing category in Australia, running as an International Series under FIA regulations. The Supercars Championship holds races right across Australia and has often held one in New Zealand as well. The vehicles used in the series are loosely based on road-going cars, obviously with modifications though. Dick Johnson Racing is Australia's oldest motor racing team and is one of the competing teams in the Supercars Championship, competing as the Shel...
Inside Sponsorship at Miami HEAT – Jessica Geymayr - Ep 123
June 28, 2023 14:01 - 53 minutes - 49.2 MBWe welcome Jessica Geymayr, Senior Manager, Corporate Partnership Marketing at Miami HEAT. Jessica's resume includes time and success at Roc Nation, where she worked as a coordinator, Sports Brand Activation, the Denver Broncos, as a coordinator, Partnership Activation, at University of Miami, Miller School of Medicine, as Manager, Marketing Brand Activation, and now the Miami HEAT where she is Senior Manager, Corporate Partnership Marketing. While we’ll go inside the Miami HEAT this epi...
Inside Sponsorship at Las Vegas Raiders – Howard Christian - Ep 122
May 31, 2023 14:01 - 47 minutes - 43.5 MBSee omnystudio.com/listener for privacy information.
Inside Sponsorship at San Francisco 49ers - Cameron O'Toole - Ep 121
May 03, 2023 14:01 - 50 minutes - 46.6 MBThe 49ers entered professional football in 1946 as a member of the All-America Football Conference. They were founded by lumber magnate Tony Morabito, who was one of the first to realize that with the advent of air travel, truly national professional sports leagues were possible. Indeed, the 49ers were the very first team in the four major North American sports to originate on the West Coast. Today, the 49ers brand is instantly recognised. The conviction, passion, and character birthed, ...
Inside Sponsorship at New York Red Bulls - Jordan Iannuzzi - Ep 120
April 05, 2023 14:01 - 49 minutes - 45.5 MBBoasting an average attendance of over 20,000 per game, MLS has the third-highest average attendance of any sports league in the U.S., after the NFL and MLB, and is the seventh-highest attended professional soccer league worldwide. MLS currently has 28 teams which makes it the largest first-division professional soccer league in the world. There is no doubt MLS is a powerful and attractive league. That’s why it wasn’t all that surprising that, in 2006, it was announced that Austrian energy ...
Inside Sponsorship at Toyota - Dedra DeLilli - Ep 119
March 08, 2023 13:01 - 52 minutes - 48.1 MBAs a worldwide brand, with huge awareness, it is no surprise that Toyota leverages sponsorships as part of its marketing mix. Toyota believes that mobility goes beyond cars and wants to support people in their efforts to get across town, across a room, and through life. Toyota also believes in the power of sport, and its ability to connect people with diverse backgrounds as they compete with mutual respect towards a common goal. Through sport, the Olympic and Paralympic Games bring together...
Inside Sponsorship at Heineken - Thomas Mulders - Ep 118
February 08, 2023 13:01 - 43 minutes - 39.8 MBWhen you think of the UEFA Champions League and sponsors, you think of Heineken. When you think of Formula 1 and sponsors, you probably think of Heineken as well. Heineken could have reached those synonymous positions simply through longevity of logo slapping and the long association of sport and beer. We have all, however, seen the amazing activations Heineken executes. Heineken is a huge company, with 25 million Heinekens served each day across 192 countries. Like all great companies tho...
Inside Sponsorship - Best Bits of 2022 - Ep 117
January 11, 2023 13:01 - 42 minutes - 38.6 MBWe are very privileged to be able welcome such amazing guests onto this show and chat to them about their work. And, despite the ongoing challenges faced by the world, 2022 gave us another round of great guests and episodes full of excellent advice, insights, and experiences. Now, as always, we've wrapped up the year and re-visited the 12 episodes of Inside Sponsorship from 2022. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it into a v...
Inside the Sponsorship Employment Market - Jonathan Harris - SRI - Ep 116
December 21, 2022 13:01 - 38 minutes - 35.1 MBIt feels pretty redundant to note that there has been a lot of change in the world in recent times and, of course, those working in the sponsorship space know this only too well. Included on that front is the employment market, a popular news topic at the moment. There are fewer people moving between countries, people returning home to their countries, and talk of the great resignation, silent quitting, and employment padding. One thing that hasn’t changed is that the industry still needs ...
How to be Innovative and Creative in Sponsorship - Adam Ferrier - Thinkerbell - Ep 115
November 23, 2022 13:01 - 51 minutes - 47.5 MBThe sponsorship industry can be guilty, sometimes, of just rolling out the same old properties activated in the same old ways. We all cringe at the thought of logo slapping and chairman's choice sponsorships, yet it still happens. Innovation is what can give a sponsorship a competitive advantage. Whether that is better awareness and positioning for brands versus their competitors, access to target audiences, better ROI/ROO, or whether it is just a stronger overall relationship. In the end,...
How to be Innovative and Creative in Sponsorship - Adam Ferrier - Thinkerbell - Ep 155
November 23, 2022 13:01 - 51 minutes - 47.4 MBThe sponsorship industry can be guilty, sometimes, of just rolling out the same old properties activated in the same old ways. We all cringe at the thought of logo slapping and chairman's choice sponsorships, yet it still happens. Innovation is what can give a sponsorship a competitive advantage. Whether that is better awareness and positioning for brands versus their competitors, access to target audiences, better ROI/ROO, or whether it is just a stronger overall relationship. In the end,...
How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
October 27, 2022 07:01 - 44 minutes - 41 MBAs we know, sponsorship is one of the most effective means of marketing. In a US$60 billion industry (and growing) where brands spend tens to hundreds of millions of dollars on sponsorship, the ‘gut feel’ is still largely being used. As such, the biggest challenge marketers face is quantifying ROI. It is a challenging situation and often traces back to disparate data sources, a lack of measurement framework, or even consistent KPIs. For brands, those things have long been an issue ... an...
2023 Planning Considerations - Dan Collier-Hill - MediaCom - Ep 113
October 03, 2022 21:58 - 50 minutes - 46.5 MBIt is scary to think that it is only a few months until 2023 rolls around. For many, we already have an eye on 2023 and are deep in planning for a successful year. However, what should you be considering and keeping top of mind when planning? You could argue that there’s a lot of ‘noise’ within sport and entertainment sponsorship. It just gets busier and busier and there seem to be more and more platforms; whether they be social media platforms or new OTT services that further fragment vie...
Inside Disabled Athlete Sponsorship - Ryan Neiswender - Paralympian - Ep 112
August 31, 2022 14:01 - 59 minutes - 54.3 MBOn 29 July 1948, the day of the Opening Ceremony of the London 1948 Olympic Games, the first competition for wheelchair athletes, which was named the Stoke Mandeville Games, involved 16 injured servicemen and women who took part in archery. Fast forward from its humble beginnings, and the Tokyo 2020 Paralympics in Japan featured 4403 athletes from 161 countries. Ryan Neiswender was one of those athletes, winning a gold medal in wheelchair basketball, for the USA, and he joins the show to d...
Inside Rugby Australia - James Durbin - Chief Commercial Officer - Ep 111
August 03, 2022 14:01 - 51 minutes - 47.2 MBWorldwide, Rugby Union boasts 500 million fans and 10 million players within 128 national member federations affiliated through six regional associations. The driving force behind the sport’s significant growth has been World Rugby’s portfolio of major events, from the flagship men’s and women’s Rugby World Cups and U20 Championship to the excitement of the men’s and women’s Rugby World Cup Sevens and HSBC World Rugby Sevens Series which are instrumental in attracting new fans. Plus, Rugby ...
14 Hand Picked Pieces of Sponsorship Advice and Insights - Host's Choice- Ep 110
July 06, 2022 14:01 - 45 minutes - 41.6 MBOne thing we have been thinking about, for some time, is creating a curated list of the host's personal favourite insights or pieces of advice from our guests. We have always envisaged it to be a bit of an anchor or touchpoint for those of you with lots of sponsorship industry experience, in the sense that you can always revisit it and be validated or inspired again. Or, for those new to the industry, a condensed show of lots of great advice from lots of smart guests to help you on your jou...
Inside Crypto, NFTs, and Fan Tokens in Sponsorship - Eddie Fitzgibbon - SRT - Ep 109
June 09, 2022 11:12 - 1 hour - 70.2 MBBlockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase by a massive 778 per cent compared to 2021. The next highest increase in sports sponsorship is 44 per cent for IT software and hardware. Retail, automotive, and energy sponsorship investment is expected to rise by seven per cent, five per cent, and four per cent, respectively. Last year, the number of peopl...
Inside Data Use in Sponsorship Evaluation and Measurement - Christian Fizia - Kindred Group - Ep 108
May 11, 2022 14:01 - 51 minutes - 47.1 MBWe hear so much about the importance of Data. That’s because it is important. It is often no longer acceptable to make gut decisions or use your intuition when comes to making business decisions and sponsorship is no different. Whether you are on the rights holder side, brand side, or you work for an agency, data now plays an important role in reducing any risks and unknowns around sponsorships; whether that is using data to identify well-aligned partners, presenting sponsorship proposals, ...
Inside Current Sponsorship Trends - Paula Beadle - Caravel Marketing - Ep 107
April 11, 2022 04:59 - 53 minutes - 49 MBThe world of sponsorship was already experiencing a lot of change, before COVID, but, as we are now fairly and squarely in the middle of living with COVID, the industry continues to change. 2022 has a real sense of optimism as we see people flocking to live sports events including the rise and rise of women’s sport where we recently saw a record set for the biggest crowd at a women’s football match when Barcelona hosted Real Madrid and 91,553 people attended. No game had more people in it a...
Inside Esports Sponsorship - Patrick Collins - Leap - Ep 106
March 09, 2022 23:43 - 45 minutes - 41.8 MBEsports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo and Juniper Research last year show that the global Esports audience grew to 474 million in 2021, with revenues from competitive gaming just shy of US$1.1 billion. The growth of Esport’s audience represents year-on-year growth of 8.7 percent. To be classed as part of the 474 million Esports audience, you had to watch competitive gaming more than once a month. The audien...
Inside Esports Sponsorship - Patrick Collins - Leapfox - Ep 106
March 09, 2022 23:43 - 45 minutes - 41.7 MBEsports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo and Juniper Research last year show that the global Esports audience grew to 474 million in 2021, with revenues from competitive gaming just shy of US$1.1 billion. The growth of Esport’s audience represents year-on-year growth of 8.7 percent. To be classed as part of the 474 million Esports audience, you had to watch competitive gaming more than once a month. The audie...
Inside Esports Sponsorship - Patrick Collins - Leap Fox - Ep 106
March 09, 2022 23:43 - 45 minutes - 41.8 MBEsports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo and Juniper Research last year show that the global Esports audience grew to 474 million in 2021, with revenues from competitive gaming just shy of US$1.1 billion. The growth of Esport’s audience represents year-on-year growth of 8.7 percent. To be classed as part of the 474 million Esports audience, you had to watch competitive gaming more than once a month. The audien...
Ep 105 – The Importance of Storytelling in Sponsorship
February 09, 2022 13:01 - 27 minutes - 25.6 MBThis episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports and entertainment. Storytelling drives our lives. A myriad of new OTT broadcasters, the rise in popularity of Instagram and Facebook Stories, TikTok and YouTube’s increasingly influential stars, and a multitude of news sources where the dilemma of credibility and authority are changing the ways information is...
Inside Sponsorship - Best Bits of 2021 - Ep 104
January 12, 2022 13:01 - 50 minutes - 46.3 MBIt goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite the challenges of 2021, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world. Now, as always, we've wrapped up the year and re-visited the 11 episodes of Inside Sponsorship from 2021. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it into a vide...
Inside Valencia CF - Josep Borrell - Ep 103
December 15, 2021 21:56 - 50 minutes - 46.3 MBJosep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where he spent two and a half years at Nielsen, in London, including roles as a Football Account Manager and a Commercial Insights Manager. Playing in Spain’s La Liga, Valencia have a great footballing history and celebrated their centenary year in 2019 by winning the Copa del Rey, Spain’s annual knockout football competition. Not only does Val...
Inside the Future of Sponsorship - Industry Roundtable - Part 3 of 3 - Ep 102
November 12, 2021 05:46 - 1 hour - 58 MBWelcome to the third of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in this episode, are: Stuart Ramsay, Head Of Brand Partnerships at the British Olympic Association Katherine Butterworth, Mastercard’s, Marketing ...
Inside the Future of Sponsorship - Industry Roundtable - Part 2 of 3 - Ep 101
October 06, 2021 13:05 - 46 minutes - 42.9 MBWelcome to the second of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in this episode, are: Misha Sher, Global Head of Sport, Entertainment & Culture at MediaCom Rajesh Menon, VP | Head & Director on the Board of Ro...
Inside the Future of Sponsorship - Industry Roundtable - Part 1 of 3 - Ep 100
September 07, 2021 02:05 - 1 hour - 96.7 MBWelcome to the first of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from six guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in this episode, are: Joel Seymour-Hyde, Octagon Managing Director, UK; Sophie Morris, who is not only the Strategic Marketing & Sponsorship Director ...
Inside Social Media Audience Listening for Sponsorships - Ben Foster - Talkwalker - Ep 99
August 04, 2021 20:00 - 1 hour - 58.6 MBBased on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter in 4th and Instagram 5th. To be clear,4 of the top 5 most visited websites are social media websites. All of those people, all over the world, spending all that time on social media, every day, sharing, questioning, arguing, promoting, and engaging, it is a truly magnetic place to be. Understanding audiences has always been...
Inside Best Practice Fan Data and Use - Steve Whately - Nielsen Sports - Ep 98
July 07, 2021 20:00 - 43 minutes - 39.9 MBNo longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must go deeper. But what happens when a rights holder can’t provide a potential sponsor with a fully formed, deep, and complex view of their fans? What happens when the brand has a deep view of their target audience and is looking for the right fit but won’t simply just accept the stock standard, demogr...
Inside Creativity in Sponsorship - Misha Sher - MediaCom - Ep 97
June 09, 2021 20:00 - 1 hour - 55.7 MBIn a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth. Through sponsorship, rights holders help brands access an audience they would otherwise find it hard to access or would not be able to access as cost-effectively. However, we all know that being a sponsor and simply logo slapping is no longer enough; it hasn’t been for a while. That is why creative in sponsorship is ...
Inside Football Australia's Commercial Program with Tom Rischbieth - Ep 96
May 12, 2021 20:00 - 59 minutes - 54.2 MBBig sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic. That is why it was great news to hear that Football Australia recently announced that the Commonwealth Bank will become the official naming rights partner and bank of the Australian national women’s team, known as the Matildas, as well as the Junior Matildas and Young Matildas, from August 2021. The initial four-year partnership will inject million...
The Impending Ban on Gambling Sponsorship in the UK - Joel Seymour-Hyde - Octagon - Ep 95
April 14, 2021 20:00 - 1 hour - 60.8 MBThroughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords Select Committee on gambling recommended that not only should gambling shirt sponsorship be banned by 2023, but “there should also be no gambling advertising in or near any sports grounds or sports venues”. The review is driven by concern at the number of problem gamblers, which is estimated at 430,0...
Inside an Agency One Year on From COVID-19 - Shannan Quinn - PRISM - Ep 94
March 17, 2021 19:55 - 1 hour - 61.2 MBIt has been a whole year since the world shut down because of the pandemic. The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however, is the third side, the agencies; the ones working between rights holders and brands to activate the biggest sponsorship deals in the world. There are some amazing minds in the agency world who are not always bound by the hierarchy and bureaucracy often found in rights holders and brands. Agencies c...
Inside Arsenal FC - Alice Larkworthy - Ep 93
February 17, 2021 19:00 - 1 hour - 58.4 MBAs an ever-present Premier League team, Arsenal are a global brand and, while current results are not favourable, they are one of the big six English football clubs, boasting a sponsorship portfolio with some of the world’s most recognisable brands including Adidas, Cadbury, Intel, and Lavazza. Arsenal is just like every other team around the world as they responded to the pandemic, welcomed football back, welcomed some fans back, and then the ever-changing environment and the rules and reg...
Inside Sponsorship - Best Bits of 2020 - Ep 92
January 20, 2021 13:01 - 45 minutes - 41.5 MBDespite the challenges of 2020, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world. As always, we've wrapped up the year and re-visited the 13 episodes of Inside Sponsorship in 2020. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it into a video to help whet your appetite. As such, we’ve gone back and pulled the full question and answer, for that snippet, and created a best ...
Inside Hyper-passions - Luke Haynes - M&C Saatchi Sport & Entertainment - Ep 91
December 23, 2020 20:00 - 47 minutes - 43.3 MBPassions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a plethora of publishing tools available, expression can come in any form and inspiration can come from anywhere. Research from M&C Saatchi Intelligence identified that interest areas that were traditionally considered hobbies, including fashion, food, beauty, health, and wellbeing, have exploded into passion areas and have identified th...
Inside Data and Chasing Sponsorship Value - Scott Tilton - Hoookit - Ep 90
November 25, 2020 21:00 - 48 minutes - 44.7 MBData, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where we are so connected, 24/7, globally, and with so many data capture points, the power that can be unlocked is immense. Interestingly though, what brands ultimately want to achieve through sponsorship, and increasingly data-driven sponsorships, hasn’t changed – they want more sales. That is always the end game. Social media has long been a bi...
Inside Data and Chasing Sponsorship Value - Scott Tilton - Hoookit - Ep 90
November 25, 2020 21:00 - 48 minutes - 44.7 MBData, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where we are so connected, 24/7, globally, and with so many data capture points, the power that can be unlocked is immense. Interestingly though, what brands ultimately want to achieve through sponsorship, and increasingly data-driven sponsorships, hasn’t changed – they want more sales. That is always the end game. Social media has long been a big...
Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - ChiEf Executive of Stevenage FC - Ep 89
October 28, 2020 13:23 - 48 minutes - 44.7 MBWe’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity. Probably the most talked about activation of 2020, however, has been Burger King’s sponsorship of Stevenage FC, who, at the time of the sponsorship, in 2019, were last in the fourth division of English football. It left many people scratching their heads. It is, of course, the sponsorship that ul...
Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 89
October 28, 2020 13:23 - 48 minutes - 44.7 MBWe’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity. Probably the most talked about activation of 2020, however, has been Burger King’s sponsorship of Stevenage FC, who, at the time of the sponsorship, in 2019, were last in the fourth division of English football. It left many people scratching their heads. It is, of course, the sponsorship that u...
Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports - Ep 88
October 03, 2020 07:43 - 59 minutes - 54.4 MBOne thing that sponsorship professional’s fear, mostly those at rights holders, is a crisis; a situation that may see sponsors walking away from the organisation. Let’s be clear, when we say “crisis” we mean an athlete or staff member brings the organisation into disrepute. For those that are high profile rights holders, it almost feels like it is only a matter of time before a crisis will impact their commercial portfolio. How long can a sponsor put up with, or how bad does, a crisis need...
Inside Fuse with Stephen Hutchison, Managing Director - Ep 87
September 02, 2020 20:00 - 1 hour - 67.3 MBThere’s no doubt that the pandemic whacked us all and there was a period where we were so reactive to what was going on, and how it played out in different markets, that it felt like we just couldn’t catch our breath. These days, however, we have mostly started moving forward, some markets differently to others. And in that, we’ve seen some really innovative work. One section of the sponsorship industry that has been a source of great wisdom, guidance, leadership, and innovation, to both r...
Inside a Current Agency Perspective of Sponsorship with Andrew Clarke - Agency Director at Octagon Australia - Ep 86
August 08, 2020 00:13 - 1 hour - 56.7 MBAt Octagon, their purpose is, “to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete for, capture, and ultimately earn the attention of those who matter most to you.” In these current times, it could be argued that that is more important than ever and it aligns very nicely with what we so often talk about on this show, that sponsorship is about brands accessing an audience that th...
Inside the Rajasthan Royals with Jake Lush McCrum - Chief Operating Officer - Ep 85
July 08, 2020 22:48 - 1 hour - 67.8 MBBorn in 2008, the Indian Premier League, the IPL, is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities in India. The IPL is the most-attended cricket league in the world and is ranked as the 6th most attended sport in the world, beating out leagues like the MLB, NBA, NHL, and La Liga and, in 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The Ra...