![Inside Social Innovation artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts123/v4/3d/c0/4f/3dc04f05-da42-f746-10bb-4bc8b9df4c25/mza_8281882391566526808.jpeg/100x100bb.jpg)
Using Social Media for Social Good
Inside Social Innovation
English - November 27, 2012 22:19 - ★★★★ - 20 ratingsEducation News foundations philanthropy nonprofits socialentrepreneurs socialinnovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Entrepreneurship in Service to Economic Growth
Next Episode: Connection Technology to Save Lives
Social media can do more than provide entertainment—it can also prolong or save lives. In this university podcast, Stanford business professor Jennifer Aaker tells the story of how friends drove a call to action online that provided a bone marrow transplant for a Stanford graduate who was diagnosed with leukemia. She talks about lessons for successful social media campaigns derived from the efforts of that grassroots registry, which still actively matches donors to patients. Aaker spoke at the USRio+2.0 Conference, hosted by the Stanford Graduate School of Business.
https://ssir.org/podcasts/entry/using_social_media_for_social_good