Jennifer Aaker - The Dragonfly Effect and Social Enterprise
Inside Social Innovation
English - June 28, 2010 06:00 - 15 minutes - 7.18 MB - ★★★★ - 20 ratingsEducation News foundations philanthropy nonprofits socialentrepreneurs socialinnovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Sarah Milstein - Using Twitter for Social Change
How can you leverage the power of design thinking and psychological research with practical tools and strategies to get your social enterprise off the ground? In this university podcast, sponsored by the Stanford Center for Social Innovation, Stanford Graduate School of Business marketing professor Jennifer Aaker introduces the "dragonfly effect" model to illustrate how technology can be used to support business and social missions.
https://ssir.org/podcasts/entry/jennifer_aaker_-_the_dragonfly_effect_and_social_enterprise