![Inside Social Innovation artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts123/v4/3d/c0/4f/3dc04f05-da42-f746-10bb-4bc8b9df4c25/mza_8281882391566526808.jpeg/100x100bb.jpg)
Jennifer Aaker - Creating Strong Nonprofit Brands
Inside Social Innovation
English - April 14, 2008 06:00 - 1 hour - 27.7 MB - ★★★★ - 20 ratingsEducation News foundations philanthropy nonprofits socialentrepreneurs socialinnovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Mathias Craig - Bringing Electricity to the Marginalized
Next Episode: Brij Kothari - Literacy Through Entertainment
For profit-making companies, branding is generally second nature. But how can nonprofits use branding effectively? In ths audio lecture recorded at the 2007 Nonprofit Management Institute, Business Professor Jennifer Aaker shares her experiences studying and writing about nonprofits to identify how they may use branding to differentiate themselves, leverage limited funds, establish a reputation, inspire customer commitment, and more.
https://ssir.org/podcasts/entry/jennifer_aaker_-_creating_strong_nonprofit_brands