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Corporate Responsibility Through the Stakeholder’s Lens
Inside Social Innovation
English - July 12, 2013 21:38 - 45 minutes - 31.5 MB - ★★★★ - 20 ratingsEducation News foundations philanthropy nonprofits socialentrepreneurs socialinnovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: New Models to End Extreme Poverty
Corporate social responsibility (CSR) initiatives are usually thought of as top-down, with the interests of company executives taking precedence over other workers. In this talk, CB Bhattacharya, a visiting Stanford professor and author of Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, examines why the traditional approach to CSR should be reexamined. Speaking at a seminar organized by the Stanford Center for Social Innovation, he details how his research supports stakeholder-driven corporate social responsibility initiatives. He explains why this change from top-down to stakeholder-driven initiatives means higher returns for us all.
https://ssir.org/podcasts/entry/corporate_responsibility_through_the_stakeholders_lens