104: Attracting Gay Male Fertility Patients with Ron Poole-Dayan

Inside Reproductive Health Podcast

English - May 03, 2021 04:00 - 48 minutes - 44.1 MB - ★★★★★ - 29 ratings
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Previous Episode: 103 - Supply vs Demand and Artificial Intelligence in the Fertility Field with Dr. Robert Stillman

Next Episode: 105: Organizing your Marketing Team for Success with Griffin Jones

Connecting with your target demographic is vital to running a successful business. However, in your target audience there are many subsets that each have their unique needs. One of those subsets is the LGBTQ community. The best way to get to know your customer is to talk with them, and to help you better understand the best way to serve this audience I sat down with Ron Poole-Dayan.

Ron is a marketing and business strategy expert. He is the executive director and founder of Men Having Babies. Along with Greg, his husband of 25 years, they are among the first same-sex couples in the nation to father children through gestational surrogacy. Their twins, born in 2001, were conceived with the use of eggs donated by Greg's sister, and carried by a gestational carrier.

Tune into this episode to hear us talk about:

How to market to the LGBTQ community

Men Having Babies Conferences

How to make the LGBTQ community feel welcome

Why gay couples may consider fertility clinics vs surrogacy agencies

Resources:

GPAP (Gay Parenting Assistance Program): https://menhavingbabies.org/assistance/criteria/