![The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts113/v4/7f/4e/f6/7f4ef6ea-986b-4532-c76b-ec3844ad3ea9/mza_5206381830240310503.jpeg/100x100bb.jpg)
Kristina Halvorson, founder and CEO at Brain Traffic
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
English - August 10, 2017 17:17 - 29 minutes - 27.1 MB - ★★★★★ - 74 ratingsTechnology leadership software business entrepreneurship technology entrepreneur marketing careers startup finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: James Buckhouse, Founder at Sequoia Creative Lab
Next Episode: Michael Margolis, UX Research Partner at GV
As the author of "Content Strategy for the Web" and founder of the content consultancy Brain Traffic, Kristina Halvorson has built her career around connecting with audiences and users and spurring them to action. In this chat with Intercom managing editor John Collins, she explains the evolving definition of content strategy, how it intersects with content marketing, the common mistakes many startups make with content, and more.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.