#36.1 Strong partnerships: the secret to Levi’s 150 year success
Inside Fashion Marketing by Zalando Marketing Services
English - July 27, 2023 01:00 - 12 minutes - 10.3 MB - ★★★★★ - 2 ratingsMarketing Business Management mode business b2b brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #35 Putting partners in the driver's seat with self-service
Today Andreas talks with Christian Weiss, Marketing Director North Europe, Levi Strauss & Co. about how Levi’s has maintained its position as a denim classic for 150 years. The secret ingredient? Strong partnerships! Tune in to part 1 of this two-part episode and hear all about how Levi’s maintains relevancy in a volatile fashion landscape.