#35 Putting partners in the driver's seat with self-service
Inside Fashion Marketing by Zalando Marketing Services
English - June 29, 2023 01:00 - 25 minutes - 21 MB - ★★★★★ - 2 ratingsMarketing Business Management mode business b2b brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today Andreas talks with Sema Saglik, Head of Performance and Self Service Solutions here at ZMS about our self service tooling for partners. We’ll be looking at how partners can steer their marketing campaigns independently and efficiently on their own; how some partners are adopting a hybrid approach with a combination of both managed and self-service support; and a quick product outlook at what’s to come.
For everything on self service and influencer marketing, have a listen to our “Ultimate Guide to Influencer Marketing.”
Check out both case studies mentioned in the episode: Touché Privé and Lascana!
Today Andreas talks with Sema Saglik, Head of Performance and Self Service Solutions here at ZMS about our self service tooling for partners. We’ll be looking at how partners can steer their marketing campaigns independently and efficiently on their own; how some partners are adopting a hybrid approach with a combination of both managed and self-service support; and a quick product outlook at what’s to come.
For everything on self service and influencer marketing, have a listen to our “Ultimate Guide to Influencer Marketing.”
Check out both case studies mentioned in the episode: Touché Privé and Lascana!