Inside Fashion Marketing by Zalando Marketing Services artwork

#2 How brands are re-thinking customer connection online

Inside Fashion Marketing by Zalando Marketing Services

English - July 08, 2021 01:00 - 16 minutes - 13.6 MB - ★★★★★ - 2 ratings
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Previous Episode: #1 The North Face: Crafting campaigns around sustainability
Next Episode: #3 SNOCKS: Connecting to customers as a small brand on a big platform

Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing.

Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing. Looking back on the many campaigns we’ve had over the past months, Diana discusses best practices and the ways in which she and her team have been helping brands come up with innovative ways to reach the right customers and rethink what it means to connect and engage in socially distant and unpredictable times.


Curious about how brands responded to the pandemic? Check out this case study from Nike’s Play Inside campaign: https://zln.do/36gWRV0