#1 The North Face: Crafting campaigns around sustainability
Inside Fashion Marketing by Zalando Marketing Services
English - June 24, 2021 01:00 - 15 minutes - 12.8 MB - ★★★★★ - 2 ratingsMarketing Business Management mode business b2b brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigans - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigns - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.
Want more guidance on marketing, advertising, and sustainability? Have a read through our "Attitude-Behavior Gap Report" which outlines concrete steps brands can take to help customers make more informed choices. Curious about our powerful data capabilities? Have a look at our ZMS Insights page and find out how you can leverage data to drive your marketing and advertising decisions.
Find The North Face RENEWED by RÆBURN collection here: https://bit.ly/3gGVLH5
Find the Attitude-Behavior Gap Report here: https://zln.do/3guKBX5
Check out ZMS Insights: https://zln.do/3d4DylV