How Informa Is Hosting 30,000-Strong In-Person Events With Hayley Haggarty

Inside Events by Swapcard

English - April 29, 2021 11:33 - 31 minutes - 28.4 MB
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Previous Episode: How To Engage Attendees at Hybrid Events with Lori H. Schwartz & Thom Singer

Next Episode: The Future of Tradeshows: IMEX on community with Carina Bauer

Hayley joined the Swapcard team to talk about opening up safely and her tips and advice didn’t disappoint.

She detailed the challenges and requirements for Informa’s upcoming 30,000-person physical event and discusses how marketing tactics have changed since pre-COVID times.

Hayley also mentions how Informa is using data and analytics to plan for the future and what safety measures they’re putting in place, including having a so-called “COVID manager”!

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