How to engage investors, aligning business goals with social values, and identifying overlooked resources and transforming them into valuable products with Linda Klunder from Kumasi Drinks.

B2B Marketers Can Laugh

English - August 31, 2023 03:00 - 28 minutes - 19.5 MB - ★★★★★ - 7 ratings
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Previous Episode: Selling Before Creating - The I Am Hable Success Story with Freek van Welsenis

Next Episode: Creating a supportive environment for like-minded individuals to connect and the power of embracing one's uniqueness with Dirk van Meer.

Linda Klunder is co-founder of Kumasi Drinks - a delicious tropical cocoa fruit juice made from the flesh surrounding a cocoa bean. Previously the outside of the cocoa bean was never used. It was just thrown away. But Linda and the team at Kumasi took something that normally goes to waste and made it into a soft drink while also helping cocoa farmers earn a little extra income.

In this conversation we talk about:

grant writing and securing fundingthe role of storytelling and team presentation in attracting investorsidentifying overlooked resources and transforming them into valuable productsshowcasing the team's capabilities to gain the trust and support of potential investorscreatively addressing inefficiencies in industries, potentially uncovering new revenue streams

Learn about Kumasi Drinks at www.kumasi-Drinks.com

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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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