From burnout to depression to creating a platform that improves employees well being with Jelle Houben from Binqy

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Jelle had a friend in University who got burned out. She then fell into depression. And later, took her own life. Jelle Houben is the founder of Binqy – a platform designed to obtain relevant insights into an employees well being which can then be used to build a healthier work environment.

In this conversation we talk about the growing pains in the first year and a half, how they provide masterclasses and access to Psychologists, and how they gamified the platform by providing rewards to employees for their activity which has significantly increased engagement.

Chapters

00:00 Introduction to Binky and its Founder
01:05 Innovation and New Food Concepts
01:32 Innovation in Workplace Well-being
02:29 Motivation behind Starting Binky
03:30 Preventing Burnout in High-pressure Work Environments
04:14 Burnout among Students
05:01 Comparing Achievements and Feeling Like a Loser
05:38 Launching Binky and Funding
06:39 Failed Tactics for Growing Binky's Audience
07:47 Onboarding Process for Podcasters
10:02 User Experience on Binky
12:23 Providing Masterclasses and Access to Psychologists
13:29 Time and Effort Required for Binky
14:41 Gamification and Rewards on Binky
15:45 Elevating Performance through Binky
17:00 Rewards for Binky Team
18:23 Exciting Plans for Binky in the Next 12 Months
18:56 Testing and Decision-making for Binky
20:18 Intuition in Decision-making
20:55 Rapid Fire Questions
24:23 Unusual Food or Drink Consumed
24:48 Closing Remarks

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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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