Jackie Thomson (@jtthomson) on when to partner with a PR firm and the value they provide for your brand
Influencer Business: A podcast by Trove
English - July 23, 2021 13:00 - 47 minutes - 32.7 MB - ★★★★★ - 91 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We’re already nearly halfway through Season 5! Up until now, we’ve talked with content creators, product-based businesses, a social media strategy expert, and a director of influencer and brand partnerships at a major affiliate company. All amazing guests! And we’re continuing that trend with today’s guest.
In this episode, we’re sitting down with Jackie Thomson, a partner at Leapfrog PR to talk about what, exactly, a PR agency can do for brands and the value they bring to that partnership. We talk about:
Jackie has extensive experience and wide-ranging interest in fashion and lifestyle brands that drives Leapfrog’s expertise in the fields of fashion, interiors, retail and wellness. She promotes both established brands and new talent, and through her wide network, adeptly organizes events that connect entrepreneurs, influencers and designers around the US. Beyond traditional PR, Jackie enjoys honing brand strategy, creating content for owned media and directing market positioning with long-term clients.
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A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork)! CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.