Influencer Business: A podcast by Trove artwork

Influencer Business: A podcast by Trove

82 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 91 ratings

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

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Episodes

Lindsay Alesso, a Senior Client Development Manager at CJ Affiliate, on how to approach the intricacies of affiliate marketing with clarity

October 02, 2021 17:00 - 36 minutes - 24.9 MB

In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition ...

Amy Romfo (@thecoastaloak) on going viral with reels, increasing her email list by 10x, and why it’s important to be nimble as a content creator

September 06, 2021 20:00 - 49 minutes - 33.9 MB

Amy Romfo (of @thecoastal oak) is a DIY blogger and content creator based in Charleston, SC. She talks candidly about pursuing content creation full-time with three young kiddos underfoot, flipping furniture, and pursuing home construction projects, all while taking her audience along for the ride (including the flops!). In this episode, Amy and I talk through:  The makeup of a compelling reel Her reel that went viral The downsides of viral content The value of being able to reach your a...

Molly Fienning, Co-Founder + Co-CEO of Babiators and Co-Founder + CEO of Red Clay on entrepreneurship and growing Red Clay 3-4X year over year

August 20, 2021 02:00 - 53 minutes - 37.1 MB

Molly Fienning is the co-founder and CEO of Red Clay, a fast-growing, Southern food business, crafting delicious hot sauces, hot honeys and specialty salts. And when I say fast-growing, they have grown 3-4X year over year in gross revenue these past three years and have rolled Red Clay out to The Fresh Market, Whole Foods Market, Publix, Food 52 and more. Incredibly impressive!  Prior to Red Clay, Molly was Co-Founder and Co-CEO of Babiators, one of Forbes' 100 Most Promising Companies and ...

Bonnie Knobloch, Head of Business Development, on Equilibria’s (@equilibriawomen) highly relational influencer marketing strategy

August 13, 2021 23:00 - 54 minutes - 37.5 MB

Equilibria is the premium CBD brand that you’ve likely seen scrolling through your Instagram. While still a young company (not even 3 y/o yet!), they have seen incredible growth during their lifespan, in large part due to their partnerships with content creators. Bonnie Knobloch, the Head of Business Development at Equilibria, joins us for a transparent conversation about their highly relational approach to influencer marketing. We talk about:  Their generous commission structure Why she w...

Emily Chan, Director of Affiliate Marketing, on how Our Place (@ourplace) approaches partnering with content creators

July 30, 2021 18:00 - 44 minutes - 30.5 MB

We continue our streak of a dynamite Season 5 guest line-up with Emily Chan, Director of Affiliate Marketing at Our Place (@ourplace), a kitchenware and cookware brand that believes in connections made across the kitchen table. She has played a key role in developing the affiliate program from the ground up, partnering with a large network of influencers and top tier publishers aiming to drive impactful revenue for the brand. Prior to joining Our Place, Emily was leading affiliate at DTC clo...

Jackie Thomson (@jtthomson) on when to partner with a PR firm and the value they provide for your brand

July 23, 2021 13:00 - 47 minutes - 32.7 MB

We’re already nearly halfway through Season 5! Up until now, we’ve talked with content creators, product-based businesses, a social media strategy expert, and a director of influencer and brand partnerships at a major affiliate company. All amazing guests! And we’re continuing that trend with today’s guest.  In this episode, we’re sitting down with Jackie Thomson, a partner at Leapfrog PR to talk about what, exactly, a PR agency can do for brands and the value they bring to that partnership...

Corinne Travis on monetization, the power of data, and influencer campaign management

July 16, 2021 12:00 - 40 minutes - 28 MB

Corinne Travis, the Director of Influencer & Brand Partnerships at CJ Affiliate joins us on the podcast to dive into affiliate marketing...its value, what it looks like at CJ, and how to approach it successfully (as an influencer and brand). We talk about what brands look for in sponsored influencer campaigns, the power of using data to pitch to brands, and so much more! As the Director of Influencer & Brand Partnerships at CJ Affiliate, Corinne helps influencers maximize monetization throu...

Ashley Brooke on running a small business as a content creator

July 09, 2021 02:00 - 55 minutes - 38 MB

Long-time content creator Ashley Brooke (of Ashley Brooke Designs) talks candidly about her path to reinvention and what it means to run a small business as a content creator. For anyone curious about what it looks like to treat a blog as a business and what it means to be a good influencer partner for brands, this is for you!  AshleyBrooke.com is a creative brand and lifestyle blog dedicated to celebrating life’s big moments and every day adventures. For more than 10 years, Ashley has work...

Neely and Chloe Burch (of @neelyandchloe) on partnering with influencers to bring the brand to life in a unique way

July 01, 2021 21:00 - 49 minutes - 34 MB

Sisters Neely and Chloe Burch of the accessories line Neely and Chloe join us to talk about the early days of building a product-based business, their very successful first ever special collaboration launch with a well-known influencer, and how they’ve found success in partnering with influencers to bring their brand to life in a different and unique way.  For those unfamiliar with the brand, Neely and Chloe designs are understated and timeless, meant to be worn season after season. The sil...

Kelly Stumpe (@the_car_mom) on becoming an “accidental influencer"

June 24, 2021 18:00 - 33 minutes - 22.8 MB

Kelly Stumpe of The Car Mom (@the_car_mom) talks about all the things in this episode!...Her vision and mission for The Car Mom, her accidental influencer status, and her explosive growth. She grew from zero to 140k+ on Instagram in just one year and over 1M YouTube views in less than 6 months! Through honest car tours from a mom’s perspective and car-related content, Kelly empowers people to make more informed car purchasing decisions. Kelly is sharp, authentic, hilarious, and totally relat...

Kar Brulhart (kb_brandmarketing) on growing by 15k in 31 days on Instagram and how you can too

June 17, 2021 19:00 - 31 minutes - 21.5 MB

Kar Brulhart (kb_brandmarketing) helps overwhelmed entrepreneurs grow on Instagram. In this episode, she shares how she grew on Instagram by 15k followers in just 31 days—all organically. Kar has years of experience working at innovative startups and has created marketing campaigns for well established brands like Michael Kors, Google, and the UN. She left corporate life at the beginning of the pandemic when she was 9 months pregnant to pursue her dream of supporting small business owners. S...

Jessica Merchant (@howsweeteats) on Nailing Your Voice and the Importance of Being True to Your Brand

June 10, 2021 14:00 - 35 minutes - 24.2 MB

Food blogger and third-time author Jessica Merchant of @howsweeteats joins this episode to talk about how she’s nailed her voice and shares unpopular opinions on what it takes to get better at writing. Jessica openly talks about her weaknesses, her favorite parts of the job (and least favorites!), and how staying true to her brand has helped her make better decisions. She’s as relatable as she is fun and we were so thrilled to have her join us for a very lively conversation. For more on Je...

New Host! Austin Munhofen on talent management, working with brands, and the future of the Trove podcast

June 03, 2021 22:00 - 28 minutes - 19.5 MB

Austin Munhofen is the founder of Gush and Grow, a talent management and brand education company, Trove partner, *and* the new host of the Influencer Business podcast! She shares her non-linear path to influencer management and her take on the most exciting industry developments that are still to come. We cover a lot in this episode, including when you might be ready for talent management, her number one advice to content creators, and, finally, we introduce her as the new host of the podcas...

Daniel LaBelle (@daniellabelle1) on going from 0 to 15M in twelve months and how to handle new challenges

February 04, 2021 13:00 - 48 minutes - 33.2 MB

Daniel LaBelle started using TikTok to help his photography business, but 12 months later he has morphed into a full-time content creator thanks to his nearly 15 million fans. His comedic takes on everyday life have catapulted him into a new career and he shares what that ride has been like. The highs, the lows and nearly wanting to quit.  Daniel shares how he has maintained perspective on the crazy ride and how he is thinking about the future. In addition, he dispenses some invaluable advi...

Kathleen Barnes (@kathleen_barnes) on managing your holiday schedule and building a following while moving

November 24, 2020 15:00 - 1 hour - 52.1 MB

Kathleen Barnes (@kathleen_barnes) joins this episode of Influencer Business to talk about how to handle the holidays (and avoid burnout), building her business while moving all over the country and dealing with tough times while you have a public profile. Kathleen doesn't pull any punches and is very transparent about what really goes on behind the scenes of an influencer business. Kathleen started her blog after her dreams of being a journalist were put into question by a difficult econom...

Katie Rodgers (@katierodgers) on the importance of experimentation and evolving with your craft

November 19, 2020 14:00 - 59 minutes - 40.7 MB

Katie Rodgers (@katierodgers) is an artist who left New York in early 2020 (before COVID) after over a decade in the Big Apple. She had found incredible success in Manhattan and had built a great business and massive following, but something was missing. Katie had hit a point where she was not feeling inspired, so she went looking for inspiration. She found it in New Mexico where she has lived a very different life, still creating, but also working on a farm and getting involved in the loca...

Investor Li Jin on the Passion Economy and how the creator industry is evolving

November 05, 2020 14:00 - 55 minutes - 38 MB

Li Jin is an investor who focuses on the Passion Economy, a term that she coined herself that means this new economy where individuals monetize their skills. Li has been interested in and an active participant in the Passion Economy for years now. She embraced early blogging platforms and has recently launched a podcast of her own. With a degree in statistics from Harvard and work experience in strategy at Capital One and product management at Shopkick, Li had a well-rounded background that...

Makeda Saggau-Sackey (@glamazondiaries) on being in VOGUE and focusing on your existing followers

October 29, 2020 12:00 - 45 minutes - 31.5 MB

Makeda Saggau-Sackey is an OG influencer. She started her blog Glamazon Diaries back in 2007 when she was working on Capitol Hill and wanted to flex her creativity. Her blog grew rapidly and has taken her from wanting to work at Vogue to actually appearing in the magazine! In this episode, Makeda shares her journey as an influencer (that has taken her from DC to NYC to TX) and why you need to focus on the followers you have, not on likes, comments or growth. We also get into planning a wed...

The Best of Influencer Business: Superlatives from the First Sixty

September 04, 2020 11:00 - 27 minutes - 18.7 MB

We look back at the first sixty episodes of Influencer Business and highlight some of the top episodes via superlatives. You remember superlatives from high school right? "Most likely too...." Well we had our audience send in which superlatives they would like us to share from the show and this is the result. We will be sharing which interview was the funniest, which had the best story, which provided the most insight and much much more. It is a great way to look back at some of the amazing ...

Elizabeth Holmes (@eholmes) on going from writing at the WSJ to publishing on IG stories (and her book!)

August 17, 2020 17:00 - 1 hour - 55.8 MB

Elizabeth Holmes (@eholmes) is a journalist who has created an incredible instagram stories series called So Many Thoughts (SMT), focused on British Royal Style. In a few short years, Elizabeth went from writing features for the Wall Street Journal to putting her thoughts on IG story slides. And what started as an instagram phenomenon has led to in-real-life events and, finally, a book that is shipping in November (but you can buy it now). In this episode, Elizabeth shares her journey as a ...

YouTube sensation Julie Nolke (@JulieNolke) on going viral during a pandemic and pursuing her acting dreams

August 06, 2020 10:00 - 54 minutes - 37.4 MB

Julie Nolke (@JulieNolke) is a Canadian actor, comedian and YouTuber who went viral at the beginning of the pandemic in 2020, growing her subscriber base from 50K to over 500K in a few short months. We cover a range of topics including: why going viral isn’t about one video, how she transitioned her YouTube channel and her career aspirations as an actor, writer and creator.  Julie went to school to become an actor and when she didn’t have success right out of college, she turned to blogging...

Nick Symmonds (@NickSymmonds) on going from Olympian to YouTube Influencer

July 30, 2020 11:00 - 52 minutes - 36.3 MB

Nick Symmonds (@NickSymmonds) is a two-time Olympian in the 800 meters and now runs Run Gum as the CEO, while also building a big YouTube following. As someone who has always connected with a broad audience, when Nick was retiring from running professionally, he did not want that connection to end. So he turned to YouTube with the same focus and commitment with which he approached his running career. Though he did not see immediate success, he kept at it and is now closing in on 250K subscri...

Joy Navon (@joynavon) on getting started as an influencer, representation in the industry and postponing her wedding

July 23, 2020 12:00 - 51 minutes - 35.4 MB

Joy Navon (@joynavon) a natural hair, beauty and lifestyle influencer joins us on this episode of Influencer Business to tackle some important topics. We discuss how she got her start, why representation matters, how influencers can help themselves get paid on time and what it was like to postpone her wedding due to the COVID pandemic. Joy got her start because there were no influencers who could help her make the transition to natural hair. Despite being an introvert, she just started docu...

Courtney Quinn (@colormecourtney) on launching a collection, using her platform for good and how to grow your following

July 16, 2020 12:00 - 58 minutes - 40 MB

Courtney Quinn (@colormecourtney), the queen of color, joins this episode of influencer business to chat about her (colorful, duh) new collection with Rent The Runway, using her platform to highlight underrepresented creators, the most common questions she gets and a whole lot more. Courtney is the ultimate content creator. She has TWO accounts on Instagram, not to mention her blog, TikTok and many more. She is always testing out new types of content, new series, and collaborations with oth...

Rachel Zoe & Rodger Berman on succeeding in business and building a lasting brand

July 08, 2020 10:00 - 1 hour - 52.1 MB

Rachel Zoe (@rachelzoe) and Rodger Berman (@rbermanus) join the podcast to share their story and secrets from three decades of building businesses and brands. Rachel Zoe is a designer, stylist, entrepreneur and style icon whose career has spanned nearly thirty years. Her husband, Rodger Berman, is an entrepreneur, businessman and investor who has been innovating since the internet first entered the public domain. Together they share their career paths, from their early days where Rachel wor...

Rachel Zoe & Rodger Berman on succeeding in business and building a lasting brand

July 08, 2020 10:00 - 1 hour - 52.1 MB

Rachel Zoe (@rachelzoe) and Rodger Berman (@rbermanus) join the podcast to share their story and secrets from three decades of building businesses and brands. Rachel Zoe is a designer, stylist, entrepreneur and style icon whose career has spanned nearly thirty years. Her husband, Rodger Berman, is an entrepreneur, businessman and investor who has been innovating since the internet first entered the public domain. Together they share their career paths, from their early days where Rachel wor...

Going viral on TikTok with Christine Snaps (@christines_snapss), 1 million followers in seven days

June 23, 2020 07:00 - 1 hour - 44.3 MB

Christine "Snaps" woke up one morning to her phone blowing up. She had just gone viral on TikTok and had 250K new followers. In less than seven days, she had 1 million followers. She now has more than 3 million! Christine joins us today on this episode of influencer business to share the story behind the video that sent her viral and how she has approached content since (spoiler alert: her approach has not changed). We also dig into her background, why she has always been interested in come...

Black Lives Matter

June 08, 2020 16:00 - 8 minutes - 5.78 MB

In this episode we share what Trove is doing to help the Black community and why we believe that every influencer and content creator with a platform should be contributing to this movement. We also include a few shoutouts to some content creators who have touched us personally with their content in recent weeks.

Cynthia Andrew (@simplycyn) on wearing many hats, getting home when COVID hit and surprises during pregnancy

May 29, 2020 13:00 - 56 minutes - 39 MB

Cynthia Andrew wears many hats: Attorney, Writer, Compliance Professional, Digital Content Creator, Brand Ambassador, Traveler, Home Renovator and (soon-to-be) Mother! In short, she is many things and has been keen on challenging the norms of what it means to be a litigator, a Black woman in travel, a digital content creator and what it means to balance them all. On this episode of Influencer Business, we cover a lot of these different aspects to Cynthia’s life. She shares what it was like ...

Tezza (@tezza) and Cole Herrmann (@cole_herrm) on what it took to build the Tezza App (5M+ downloads) and a successful working partnership as a married couple

May 18, 2020 16:00 - 48 minutes - 33 MB

Tezza (@tezza) and Cole (@cole_herrm) join us on this episode of Influencer Business to share how they built the wildly popular Tezza App, what it takes to be successful and how to work together as a married couple. They also share exciting new updates just released in the app, so if you don't have it already make sure you check it out on the Apple App Store or on Google Play. The Tezza photo and video editing app has generated over 5M downloads and has been shooting up the the Apple app st...

Keiko Lynn (@keikolynn) and Bobby Hicks (@thisfellow) on living and working together during the crisis

May 15, 2020 12:00 - 31 minutes - 21.8 MB

In the final episode of this three part mini-series, Keiko Lynn (@keikolynn) and Bobby Hicks (@thisfellow) join us on the podcast to share what it's like to live and work together during the Covid crisis. Keiko and Bobby were actually roommates before they started dating, so they have lived together for a long time and know each other pretty well. Even still, being cooped up in their apartment full-time is a new challenge for them. This is a fun conversation where we dive into quirks and pet...

Bobby Hicks (@thisfellow) on hustling, investing in people and how to get better at video

May 13, 2020 12:00 - 55 minutes - 37.9 MB

Bobby Hicks (@thisfellow) joins us on the podcast to chat about why you have to hustle, how investing in people is the best thing you can do and how you can get better at video. He also dives into what quarantine has been like for him as a competitive athlete and how he is getting his training in. Bobby actually moved from Florida to NYC, as he describes it, "without any real skills." He found a job at the Soho Grand Hotel and after years of working 2-3 jobs, put himself in a position where ...

Keiko Lynn (@keikolynn) on sewing masks for healthcare workers and standing for something as an influencer

May 11, 2020 10:00 - 33 minutes - 23.3 MB

Keiko Lynn (@keikolynn) joins us on the podcast to discuss creativity during the pandemic, what it's like in NYC, sewing facemasks for healthcare workers and dealing with negative comments. Keiko is an OG influencer who has been blogging in some capacity for the past 20 years, so she has seen the industry evolve dramatically, especially in the past few years. Her platform has evolved into a mix of style, beauty and very personal, intimate aspects of her life. Through this evolution she has d...

Katie Sturino (@katiesturino) on losing most of her income and why her company Megababe is giving away hand sanitizer

May 04, 2020 13:00 - 49 minutes - 33.9 MB

Katie Sturino (@katiesturino) an influencer, activist and entrepreneur joins us on this episode of influencer business to share what her life has been like during the crisis. Katie runs four different businesses, including the innovative beauty brand Megababe that sells hand sanitizer, one of the most sought after products during the pandemic. Katie gives us an inside look at what it is like dealing with the demand and why she decided to give a lot of hand sanitizer away instead of maximizin...

Lindsay Jerutis, GM of Shopstyle Collective, on community, creativity and commerce during the crisis

April 27, 2020 11:00 - 1 hour - 41.7 MB

Lindsay Jerutis, the GM of Shopstyle Collective (@shopstylecollective), joins us to talk about the current state of the influencer marketing industry right now. We discuss what consumers are purchasing right now, how Shopstyle Collective helps influencers build their businesses, how influencers should be approaching their community and why brands should be investing in influencer marketing right now. In addition to leading Shopstyle Collective, Lindsay has two decades of media and publishing...

Kate Bryan (@k8_smallthings) on setting boundaries and offering people something they can't buy

April 20, 2020 10:00 - 33 minutes - 23.2 MB

Kate Bryan (@k8_smallthings) joins Influencer Business to discuss how the pandemic has affected her personal life and her business as an influencer. As someone who has been blogging for nearly ten years, Kate has some exceptional insights and tips on how to manage this unique moment in history. Though she has the same anxieties and concerns as everyone, she has set up a framework and boundaries that allow her to navigate those more effectively. This is especially important because not only d...

Jamie Beck on her #IsolationCreation movement and confronting her greatest fears during the quarantine

April 13, 2020 16:00 - 49 minutes - 34.2 MB

Jamie Beck (@jamiebeck.co), a photographer and visual artist, joins us to talk about her #IsolationCreation movement and what she has learned about herself as an artist during this crisis. When the world went into lockdown, Jamie had to cancel an exhibition that she had been working on for a year and lost a year’s worth of commercial projects. Instead of falling into despair, Jamie committed to taking back the power from the virus and decided she would create one piece of art every day while...

Reesa Lake on the state of influencer marketing and how to navigate the crisis (including what to do about your rates)

April 07, 2020 10:00 - 28 minutes - 19.5 MB

Reesa Lake a partner at dba, a leading influencer talent agency, joins the podcast to give us an update on what is going on in the industry and to dispense invaluable advice. We cover a range of topics including: What Reesa is seeing in the marketplace The advice dba is giving it's influencers How dba is approaching rates What dba is telling their brand partners The launch of @smallbusinessbiginfluence This episode covers a tremendous amount of ground and gives answers to a lot of the ...

Influencers & coronavirus: Personal finances during a crisis with Cameron Rogers of Ellevest

March 27, 2020 05:00 - 52 minutes - 36.4 MB

Money is on everyone's mind right now. With the markets dropping and unemployment rising rapidly, everyone is thinking about about their personal finances. Cameron Rogers, CFA, a Private Wealth Manager at Ellevest joins us to talk about how to manage your personal finances during a crisis like the coronavirus pandemic. Cameron shares what she is seeing in the market right now and how she approaches it with her clients. She gives practical tips for how you should think about your personal fin...

Influencers & coronavirus: How it impacts your business and how to get help

March 14, 2020 20:00 - 28 minutes - 19.4 MB

In this episode, Trove CEO Rich Scudellari talks about how influencers should approach the current state of affairs given the coronavirus (COVID19) pandemic. Included in the discussion are the responsibilities influencers have to their audience and partners, information on what is happening in the industry and tactical steps you can take to prepare your business.

Influencers & coronavirus: How it impacts your business and how to get help (text us at 917 540 6046)

March 14, 2020 20:00 - 28 minutes - 19.4 MB

In this episode, Trove CEO Rich Scudellari talks about how influencers should approach the current state of affairs given the coronavirus (COVID19) pandemic. Included in the discussion are the responsibilities influencers have to their audience and partners, information on what is happening in the industry and tactical steps you can take to prepare your business. Trove is also launching a texting service to help influencers and content creators during this tough time. If you need advice, ha...

Influencer Masterclass: Working with Brands - Recap (Installment 5/5)

January 28, 2020 14:00 - 13 minutes - 9.04 MB

The fifth (and final) installment of our second influencer masterclass: Working with Brands. We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a fiv...

Influencer Masterclass: Working with Brands - Being A Better Partner (Installment 4/5)

January 23, 2020 12:00 - 26 minutes - 18.2 MB

The fourth installment of our second influencer masterclass: Working with Brands. We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a five installme...

Influencer Masterclass: Working with Brands - The Good, The Bad, The Ugly (Installment 3/5)

January 20, 2020 14:00 - 15 minutes - 10.7 MB

The third installment of our second influencer masterclass: Working with Brands. We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a five installmen...

Influencer Masterclass: Working with Brands - Trends & Budgets (Installment 2/5)

January 16, 2020 12:00 - 18 minutes - 12.6 MB

The second installment of our second influencer masterclass: Working with Brands. We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a five installme...

Influencer Masterclass: Working with Brands - How to Stand Out (Installment 1/5)

January 14, 2020 14:00 - 39 minutes - 27.2 MB

The first installment of our second influencer masterclass: Working with Brands. We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a five installmen...

Kaya Yurieff, a reporter at CNN Business covering influencers, joins the podcast to talk about everything that is going on in the space and what to watch out for in 2020

January 06, 2020 14:00 - 51 minutes - 35.2 MB

Kaya Yurieff, a reporter at CNN Business who covers influencers, joins the podcast to talk about everything that is going on in the space. From the misconceptions of influencers to Instagram hiding likes to CGI influencers, Kaya covers a lot of ground on this episode. She even shares what she is tracking in 2020 (and what you should be tracking too). As someone who sees the industry from a very unique vantage point, Kaya has great insight into the broader trends in the industry and provides ...

Marketing guru and small business expert Allyson Letteri shares insights on how influencers grow their businesses and stand out

December 30, 2019 15:00 - 52 minutes - 35.9 MB

Allyson Letteri has spent the majority of her career helping small business owners. Whether she was launching products for Intuit all over the world or helping entrepreneurs grow their revenue at Thumbtack, she has spent thousands of hours working with small businesses and helping them succeed. In this episode, Ally covers a range of game-changing topics for influencers. As a marketing expert, she shares incredible insights on how influencers can drive growth in their businesses by harnessin...

Ankari Floruss: Moti Ankari & Marcel Floruss share what it takes to build a brand and what it's like working with your best friend

December 19, 2019 18:00 - 49 minutes - 33.8 MB

Moti Ankari and Marcel Floruss are two leading men's fashion influencers and in addition to being good friends, they are also business partners. A few years ago they launched Ankari Floruss, a footwear brand. They share the journey from just starting out to their recent rollout with into Nordstrom. Moti and Marcel dig deep into what it takes to build a brand, some mistakes they made early on and how they balance their brand with their work as influencers (and do they wear shoes from other br...

Reesa Lake On How Can Managers Impact An Influencer's Business, When Is It Time To Work With One and Where Influencers Are Headed

November 21, 2019 16:00 - 47 minutes - 32.9 MB

Reesa Lake is a Partner and Executive Vice President at Digital Brand Architects, leading the team's Brand Partnerships Division. Her firm manages influencers, and she herself has always been at the forefront of the influencer industry, watching it develop and evolve. (Remember when it was called blogging?) Her wealth of knowledge in the industry is absolutely invaluable to this community. If you've ever felt the need for advice and guidance, but maybe haven't begun working with a manager ye...

Guests

Camille Styles
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@ljin18 1 Episode
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