Hilary Sloan on authenticity, diversification and why you can't fool the internet

Hilary Sloan, Senior Director of Influencers & Partnerships at ShopStyle, is a trusted and sought after voice in the world of content monetization. We'll discuss owning your content, owning your audience, and the power of platforms that feel "old" to us—but in reality hold immense power. Beyond that, she reminds us that there's more to influencer business opportunities than Instagram and at the forefront of influencing is authenticity. Build your community based on your authentic message—and these are the people that can be converted into shoppers.