Larry Rothstein, Founder & CEO @ Source Communication | Episode 29 | Podium Stories w/ Marti Sanchez

Larry Rothstein has been in the marketing and advertising business for 38 years, since 1983. He is the founder and CEO of Source Communication. Larry’s energy, spirited hands-on approach, and commitment to professionalism inspire a staff of 50-plus specialists serving clients that include Amtrak, Nikon USA, Sbarro, MCI, McDonald’s, and Jewish National Fund.  

Things we touched on the Podcast: 

- How the industry has changed over time and how it has specially changed in the last two years because of COVID

- Larry's approach to advertising (one that combines traditional and digital for better results)

- How Larry evaluates the success of their sports media campaigns

- How Larry sees the way Sports do marketing change in a post-COVID market

- What makes athlete endorsement so powerful for brands

Connect with Larry on LinkedIn: https://www.linkedin.com/in/larry-rothstein-6884071/

Check out Source Communication: https://www.sourcead.com/

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Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person.

Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/