Episode 68: How Inflation Is Impacting the CPG Industry and Consumers

CPG companies are being hit by increased costs of ingredients, labor, energy, and the cost of transforming operations to become more sustainable. Whilst many companies will have fixed prices for some of their costs, there may be no better time than now to increase prices. Gabe and Andreas share with Tom how the sector is starting to digitally transform to better understand and predict consumer preferences, helping to inform promotions and respond more flexibly to changing market conditions

Guests:

Gabriel Smith, Chief Evangelist, Pricefx

Gabriel Smith has 20 years in experience in Quote to Cash, CPQ and Price Optimization.  After attending UC Berkeley, he started his career on the CPQ team at Cisco, where he played a lead role in implementing and enhancing one of the first packaged CPQ software solutions and managed many of the channel incentive programs.  He then worked for a first-generation Price Optimization software company in consulting, product management and sales.  In 2015, Gabriel started the US entity for Pricefx and currently serves their Chief Evangelist.  Gabriel has worked with leading companies like Avery Dennison, 3M, CertainTeed, Emerson, IBM, Iron Mountain, Praxair, Seagate, Sonoco, helping them to turn pricing opportunities into realized profit.

Andreas Sailer, Global Director, Consumer Products Industry, SAP

Andreas Sailer has 30 years’ experience in Consumer Products industry and SAP.  After finishing UC Freiburg as a national economist, he started his career working for business consultancies in Germany and joined a confectionary manufacturer as sales manager. For the last 20 years, Andreas worked in different roles at SAP and is with the Solution Management Consumer Products Industry since 2012.

Important links:

www.Pricefx.com
Pricefx.com Learning Centre (blogs, podcasts)

Blog by Gabriel Smith: Inflation, Supply Chain Woes And Continued Disruption: Pricing Predictions For 2022

Fortune Magazine: “Is inflation really this bad, or are greedy companies profiting off the pandemic?”

Harvard Business Revue – Aktuelle Trends in der Konsumgüterindustrie – und ihre Auswirkungen auf die IT-Strategie

McKinsey Article: Pricing and Promotions: The Analytics Opportunity
Connect with Gabe:
https://www.linkedin.com/in/gabesmith/

Email: [email protected]

Connect with Andreas:
https://www.linkedin.com/in/sapcpandreassailer

Connect with Tom: https://es.linkedin.com/in/tomraftery  or https://twitter.com/TomRaftery 

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