As customer demands shift, manufacturers must embrace new business models and new ways to go to market. One potential option for greater profitability is to shift from selling tangible products and instead selling outcomes as a service. David Lowson (Capgemini) and Torsten Welte (SAP) join host Tom Raftery to discuss the opportunities and challenges of this emerging trend.

Guests:

David Lowson, Head of SAP Center of Excellence Europe, CapgeminiTorsten Welte, Global VP and Head of Industrial Business Unit for Aerospace & Defense, SAP

Important links:

Capgemini Whitepaper: Going the servitization wayCapgemini video: Servitization with SAPBlog post: Command a Premium with the Predictability of XaaS Models (Harvard Business Review)Blog post: Servitization: The Shift from Products to Services that’s Redefining Competitive Differentiation

IIf you want to explore our industry portfolio to find the solutions you need to run your business better, faster, and simpler please visit us at http://www.sap.com/industries

Connect with Tom: https://es.linkedin.com/in/tomraftery or https://twitter.com/TomRaftery
Connect with David on LinkedIn
Connect with Torsten on LinkedIn

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