Episode 44: Streaming Services: Great CX is the Key to Customer Loyalty

Streaming services saw rapid growth during covid – but which will customers stick around once life returns to normal? What factors will determine whether a customer stays or cancels?

In Summer 2021, SAP Qualtrics conducted an online survey to approximately 1000 current streaming television customers. Richard Whittington, Global Head of Media at SAP and Erik Vogel, Global Head of High Tech & Telco at SAP Qualtrics, discuss the insights uncovered from the survey and share their perspectives on what it takes to be a world class streaming provider.

Guests:

Erik Vogel, Global Head of High Tech & Telco at SAP QualtricsRichard Whittington, Global Head of Media at SAP

Important links:

SAP MediaQualtrics MediaBlog post: Winning The Streaming Wars With Great Customer Experience

If you want to explore our industry portfolio to find the solutions you need to run your business better, faster, and simpler please visit us at sap.com/industries 

Connect with Tom: https://es.linkedin.com/in/tomraftery  or https://twitter.com/TomRaftery

Connect with Erik: https://www.linkedin.com/in/erikvogel2020/

Connect with Richard: https://www.linkedin.com/in/richardwhittington/

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