Indie Media Club
41 episodes - English - Latest episode: 5 months ago - ★★★★★ - 6 ratingsJoin media entrepreneur and host Ben Aston on a journey to discover how to create better content and communities, promote it, monetize it, and build successful online media businesses. Publishers, content creators, community builders, marketers, investors and tools share their process, tools, tips and tricks for creating content and community. Our goal is to foster a community to develop and share best practice, tips and tricks to publish better content, and grow and develop thriving, engaged communities. We’re defining and shaping the future of online media.
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Episodes
How to Grow a Travel Audience In 2024
December 05, 2023 14:00 - 30 minutes - 20.7 MBEver wondered how to turn your travel passion into a thriving online venture? Dive into this episode with Kyle Kroeger—Founder & CEO at ViaTravelers—as he shares the secrets behind transforming a personal blog into a global travel platform. Host Ben Aston explores Kyle's content strategy, audience engagement tactics, and innovative monetization methods. As well as the art of balancing content creation with monetization, leveraging audience surveys, and embracing automation. Tune in for ...
How To Successfully Flip Niche Sites For Six-Figure Earnings (with Chelsea Clarke from HerPaperRoute Media)
April 16, 2023 22:00 - 34 minutes - 23.8 MBLearn from Chelsea Clarke—Founder of HerPaperRoute Media—how to successfully buy and flip niche sites for six-figure earnings.
How To Develop Ad Inventory That Sells & Performs (with Abby Mercado from Rescripted)
March 22, 2023 04:00 - 38 minutes - 26.8 MBBen Aston is joined by Abby Mercado—Co-Founder & CEO at Rescripted. Listen to learn how to develop ad inventory that sells and performs.
How To Relaunch A Media Company (Stephen Regenold from AllGear Digital)
March 09, 2023 23:00 - 28 minutes - 19.8 MBBen Aston is joined by Stephen Regenold—Vice President of Strategy at AllGear Digital. Listen to learn how to relaunch a media company.
How To Launch A World-Class Branded Podcast (with Steve Pratt from The Creativity Business)
January 11, 2023 05:00 - 35 minutes - 24.7 MBBen Aston is joined by Steve Pratt—the Founder & Lead Content Strategist at The Creativity Business. Listen to learn how to launch a world-class branded podcast.
How To Scale Content And Links Like Billion Dollar Brands (with Brad Smith from Wordable, uSERP, and Codeless)
October 11, 2022 23:00 - 45 minutes - 31.3 MBBen Aston is joined by Brad Smith, CEO of 3 content companies—Wordable, uSERP, and Codeless. Listen to learn how to scale content and links like billion-dollar brands.
How To Build Your Own Ad Server (with Rob Janes from AdButler)
July 27, 2022 13:00 - 39 minutes - 27.3 MBBen Aston is joined by Rob Janes, Head of Product at AdButler. Listen to learn how to build your own ad server, and that's gonna help you maximize revenue, save time, and reduce costs as well.
How To Build The World's Largest Theme Park Fan Site (with Kurt Schmidt from Inside The Magic)
May 04, 2022 14:00 - 45 minutes - 31.1 MBBen Aston is joined by Kurt Schmidt, Owner of Inside the Magic, an online media company covering theme parks, movies and more. Listen to learn how to build the world's largest theme park fan site.
How To Create Engaging Content That Users Really Love (with Todd Sarouhan from GoVisitSanDiego.com)
November 16, 2021 14:00 - 40 minutes - 28 MBBen Aston is joined by Todd Sarouhan, Owner of GoVisitSanDiego.com. Todd has lived in San Diego for the last 25 years, and he has a deep passion for the area and everything it has to offer locals and tourists alike. Listen to learn how to create engaging content that users really love.
How To Create Value And Sell Your Content Sites (with Chris Yates from Rhodium Weekend)
September 28, 2021 15:00 - 45 minutes - 31.4 MBBen Aston is joined by Chris Yates, Founder of Rhodium Weekend. He's also a partner with Centurica and has advised on hundreds of millions of deals for online businesses, acquisitions, and exits. Listen to learn how to create value and sell your content sites.
How To Leverage Influencer Marketing & Manage Influencer Relationships (with Bruno Bornsztein from InfluenceKit)
July 26, 2021 09:00 - 36 minutes - 25 MBBen Aston is joined by Bruno Bornsztein, founder of InfluenceKit. It's a complete toolkit for digital influencers to help them plan, collaborate, and report on their content. Listen to learn how to leverage influencer marketing and manage influencer relationships.
How To Effectively Repurpose Content To Increase Value (with Sean McCabe from seanwes)
June 30, 2021 15:00 - 55 minutes - 38.4 MBBen Aston is joined by Sean McCabe, owner of seanwes Media Agency. He spent 9,000 hours practicing a skill, got to the point where he was working with large clients, charging five-figure rates, and selling physical products with his own designs, and shipping out orders every single day. Listen to learn how to effectively repurpose content to increase value.
How To Grow And Scale A Successful Membership Site (with Matt Inglot from Tilted Pixel Inc.)
June 15, 2021 15:00 - 1 hour - 42.5 MBBen Aston is joined by Matt Inglot, founder of Tilted Pixel, an agency dedicated to helping 6 and 7 figure membership site owners to grow their business. Listen to learn how to grow and scale a successful membership site.
How To Optimize Your Old Content To Drive More Traffic To Your Site (with Bjork Ostrom from TinyBit)
May 25, 2021 15:00 - 52 minutes - 36.2 MBBen Aston is joined by Bjork Ostrom, co-founder of TinyBit. TinyBit’s focus has always been organic growth, mostly through content. They do some limited advertising, mostly retargeting and occasionally paid Facebook campaigns. Listen to learn how to optimize your old content to drive more traffic to your site.
How To Monetize Your Media Business Effectively And Sustainably (with Brian Morrissey, former Editor-in-Chief at Digiday)
April 21, 2021 05:00 - 58 minutes - 40.5 MBBen Aston is joined by Brian Morrissey, former president, and editor-in-chief of Digiday Media and founder of The Rebooting. He is focused on the audience side of the business that included editorial memberships, product development design, multimedia, and events programming. Listen to learn how to monetize your media business effectively and sustainably.
How To Effectively Scale Your Content Production (with Chris Fernandez from Women's Health Interactive)
April 20, 2021 22:00 - 1 hour - 43.6 MBBen Aston is joined by Chris Fernandez, founder of Women's Health Interactive. Listen to learn how to effectively scale your content production.
How To Create Compelling Content That Connects With Your Community (with Oliver Lindberg of Pixel Pioneers)
March 16, 2021 03:00 - 45 minutes - 31.3 MBBen Aston is joined by Oliver Lindberg, former editor of Net Magazine turned independent editor, content consultant & conference curator with brands including Google, Adobe, and Shopify. In 2017, Oliver founded a community conference for front-end developers and UX/UI designers with a focus on actionable takeaways called Pixel Pioneers. Tune in to learn about Oliver's story and how to create compelling content that connects with your community.
How To Make Beautiful, Shareable And Engaging Content (With Nick Routley from Visual Capitalist)
March 10, 2021 00:00 - 52 minutes - 35.9 MBBen Aston is joined by Nick Routley, designer and creative director turned managing editor at Visual Capitalist. With close to a quarter of a million subscribers Visual Capitalist one of the fastest growing online publishers globally focused on topics including markets, technology, energy, and the global economy. Tune in to learn how to make beautiful, shareable, and engaging content to keep your audience hyper-engaged and coming back for more.
How To Build The World's Biggest Digital Technology Publication (with Ian Bell from Digital Trends)
March 10, 2021 00:00 - 58 minutes - 40.4 MBBen Aston chats with Ian Bell, founder of the successful bootstrap media company, Digital Trends Media Group. Digital Trends Media Group serves more than 125 million unique visitors each month across partners and platforms. It's an award-winning publishing company with a number of Millennial-focused media brands including Digital Trends, The Manual, and a number of other popular titles. Tune in to learn how Ian turned his bootstrapped media company into a $50m media giant without venture...
How To Create A Successful Virtual Summit (with Stephen Ladek of LMS Pulse)
March 01, 2021 23:00 - 39 minutes - 27 MBIn this podcast episode, Ben Aston is joined by international development expert and online entrepreneur Stephen Ladek. Stephen's focus is on ed tech and eLearning with a bunch of projects on the go such as BKK Kids, LMS Pulse, and Social Enterprise Association. Listen to learn about the eLearning Success Summit and how to create your own successful virtual summit. *Bonus* Tune in to find out how to snag a free 20 min strategy session with Stephen.
How To Build A Community Strategy That Attracts, Engages And Retains Your Tribe (with Noele Flowers from Teachable)
February 23, 2021 23:00 - 44 minutes - 30.5 MBBen Aston chats with Noele Flowers, Community Manager at Teachable, a platform that helps online entrepreneurs create and sell online courses. At Teachable, Noele created and now runs their community program which includes a private tiered forum, virtual events, product betas, and exclusive custom content. Tune in to this podcast to learn how to build a community strategy that attracts, engages, and retains your tribe. BONUS: Snag a copy of Noele's community launch framework!
How To Prepare For Your Big Exit And Build A Media Company Worth Selling (With Stephen Regenold From GearJunkie)
February 17, 2021 02:00 - 48 minutes - 33.2 MBBen Aston is joined by Stephen Regenold, founder of GearJunkie, an outdoors and active-lifestyle publication with millions of monthly readers. Listen to learn how to prepare for your big exit and build a media company worth selling.
How To Build And Scale Successful Revenue Generating Online Magazines (with Jon Dykstra of JDG Media Group)
February 05, 2021 22:00 - 47 minutes - 32.7 MBBen Aston chats with Jon Dykstra, internet media publishing sensation and founder of JGD Media Group about building and scaling successful revenue-generating websites
How To Build A Successful Online Side Hustle (with Robert Farrington, Founder of College Investor)
January 29, 2021 01:00 - 52 minutes - 36 MBBen Aston chats with Robert Farrington, the Millenial Money Expert and Founder of College Investor about how to build and scale a successful online side hustle so you can quit your day job.
How to Diversify Revenue and Monetization Models (with Deacon Hayes from Well Kept Wallet)
January 12, 2021 22:00 - 34 minutes - 24.1 MBBen chats with Deacon Hayes about models for monetizing websites, diversifying revenue streams, and scaling content production. Listen to the episode here!
How To Profitably Build & Scale 50 Content Based Websites (with Ewen Finser from Venture 4th Media)
December 17, 2020 02:00 - 1 hour - 41.4 MBBen chats with Ewen Finser of Venture 4th Media about building, scaling, iterating on, and monetizing content-based websites. Listen to the episode here!
How To Build A Successful Subscription Based Membership Business (with Seth Rosen from CustomMade)
November 30, 2020 07:00 - 52 minutes - 36.1 MBBen chats with Seth Rosen about building membership and subscription-based businesses and finding members you are uniquely positioned to serve.
How To Build Thriving Online Communities (with Richard Millington from FeverBee)
November 24, 2020 23:00 - 46 minutes - 32.2 MBBen catches up with Richard Millington from FeverBee on all the do's and don'ts for creating successful online communities. Listen to the episode here!
How To Develop A Content Strategy That Actually Works (with Jeff Coyle from MarketMuse)
November 11, 2020 00:00 - 1 hour - 46.6 MBThe Co-Founder of Market Muse shares what he's learned over two decades of researching and implementing successful content strategies.
How To Build A Successful Social Learning Community (with Drumeo's Jared Falk)
November 05, 2020 04:00 - 59 minutes - 40.9 MBThe CEO of Musora Media—the company behind Drumeo, Guitareo, Pianote, and Recordeo—shares his ideas learned from building a successful social learning community.
How To Build The World's Biggest Cycling Tech Blog (with Tyler Benedict from Bike Rumor)
October 23, 2020 23:00 - 1 hour - 52.7 MBTyler's the founder of the world's largest cycling tech blog and the Peak Content Summit. In this episode, he tells the story of his entrepreneurial journey and what it took to get there.
How To Build A Successful Travel Blog (with Sophie Couwenbergh from Wonderful Wonderings)
October 19, 2020 07:00 - 57 minutes - 39.3 MBSofie's a content entrepreneur who turned her travel blog into a business. Hear her pointers on quitting your day job, monetization, strategy, and outsourcing to build a successful blog.
How To Build A Successful Travel Blog (with Sofie Couwenbergh from Wonderful Wonderings)
October 19, 2020 07:00 - 57 minutes - 39.3 MBSofie's a content entrepreneur who turned her travel blog into a business. Hear her pointers on quitting your day job, monetization, strategy, and outsourcing to build a successful blog.
How To Acquire Websites & Build A Successful Paid Newsletter Subscription Model (with Richard Patey from Website Investing)
September 30, 2020 23:00 - 1 hour - 48.3 MBLearn about website investing from Richard Patey, who is pioneering new digital media monetization models and helping people find, vet and acquire profitable content websites.
How To Build A Sustainable Business Through Content (with Benjamin Ilfeld from VentureBeat)
September 30, 2020 20:00 - 57 minutes - 39.3 MBDive into the mindset of ad tech entrepreneur and revenue strategist Benjamin Ilfeld—look at models for healthy media ecosystems and how to build content-based businesses that can survive the long-term.
How To Build Niche Online Communities (with Andrew Guttormsen from Circle.so)
September 30, 2020 20:00 - 48 minutes - 33.6 MBAndrew Guttormsen, Co-Founder of the modern community platform Circle, shares his approach to creating and growing online niche communities through engagement and audience building.
How To Build Niche Affiliate Websites (with Doug Cunnington from Niche Site Project)
September 30, 2020 20:00 - 58 minutes - 40.4 MBDoug is a massively successful internet marketer and course creator—learn how he builds niche sites, does Amazon affiliate marketing and stays productive.
How To Build Hyper-Local News Websites (with Farhann Mohamed from Daily Hive)
September 30, 2020 20:00 - 51 minutes - 35.7 MBLearn about hyper-local news sites from Farhan Mohamed, Editor-in-Chief and Partner of Daily Hive, an award-winning, homegrown startup that has become one of Canada’s fastest growing news, current affairs, and lifestyle publications online.
How To Build Evergreen Information Based Websites (with Ruairi Spillane from Moving2Canada)
September 30, 2020 20:00 - 54 minutes - 37.6 MBRuairi's the founder of 3 successful web businesses with millions of annual unique visitors. Here's how he builds and scales evergreen information based websites and communities.
How To Drive More Organic Traffic To Your Website (with Bernard Huang from Clearscope)
September 25, 2020 01:00 - 1 hour - 48.4 MBBernard shares SEO techniques that you can master to create content that ranks—learn about content quality, topic clustering, and backlinking from an SEO entrepreneur.
Welcome to the Indie Media Club
June 09, 2020 07:00 - 16 minutes - 11.2 MBWelcome to the first episode of the Indie Media Club Podcast, where we help independent, bootstrapped media entrepreneurs succeed.