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Christian Fonnesbech (Leverage Partnership) - Passion is Good but Passion+IP is better
IndieGameBusiness®
English - April 05, 2021 20:20 - 1 hour - 55.2 MB - ★★★ - 3 ratingsVideo Games Leisure Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For successful developers, IP is more than half the company's total value! But how do you build this value? Christian Fonnesbech will share the creative and business-related foundations of building long-term brands and IPs.
Takeaways:
- Why are IPs so valuable?
- How does IP help you build a sustainable company?
- What's the difference between an IP and a Brand?
- What are the foundations you need to build a lasting IP?
- What are the foundations for an impactful Brand?
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
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